Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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When technologies change, so do consumer preferences. By surfacing critical insight from multiple sources into a single view, Cognizant's Behavioral BI helps your executives achieve their objectives effectively.

Cognizant’s transformational concept, Behavioral Business Intelligence, addresses four key problem areas by improving the experience at all BI-user interaction points. Behavioral BI takes technology & service-enablement to the next frontier by impacting ‘end-user experience’ and molding itself to individual decision-making behaviors.

FEATURES & BENEFITS

Collaborative environment

Metadata and BI artifacts integrated with web and mobile devices improve digital information sharing through virtual collaboration.

BI personalization

Behavioral BI caters to the changing decision-making behavior of individual business users by role and usage.

'Zero entropy’ information delivery

The solution provides a seamless user-experience by decoupling the presentation layer from the BI infrastructure and thus delivering a single view for users across the value chain, enabling insights in a multi-tool multi-BU environment.

BI transparency

BBI provides information and its related metadata in the same view, thereby encouraging the user's trust in the information.

RESOURCES

Impact Decision-Making Behavior with Behavioral BI

Cognizant's transformational concept, Behavioral Business Intelligence takes technology and service-enablement to the next frontier by impacting 'end-user experience' and molding itself to individual decision-making behaviors.

Behavioral BI | Business Intelligence | Cognizant Technology Solutions