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Code Halos

A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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April, 15, 2015

Cognizant Funds 15 Maker Corps Sites to Train Making Facilitators Across U.S., Inspire Youth Interest in STEM

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The Cognizant Difference

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FOSTERING INNOVATION

Organizations must innovate or face extinction. Tweaking existing processes and business models for the last dollar of costs or sales is necessary but not enough. Business and IT leaders must open their minds and ears to customers, business partners and every employee rank within their own organizations.

Sadly, most companies aren’t very good at this. Success requires carefully prioritizing incremental versus potentially game-changing initiatives and accepting that innovation is an unpredictable process that resists easy ROI calculations. Driving innovation requires casting a wider than ever net for ideas. Innovative ideas can come from newly-hired employees, those relatively low in the organization, in newly-acquired business units or from contractors. Even disaffected employees might have the market insights and fresh disruptive ideas an organization needs. Organizations must take a flexible but disciplined approach to prioritizing efforts and calculating ROI.

ASK SPECIFIC QUESTIONS

Popular myth says we should solicit a broad swath of ideas, without any restriction and then evaluate all of them on their individual merits. In our work with clients, we have found there are more efficient ways of generating valuable ideas.

Cognizant encourages teams to think outside the box-to resolve highly specific questions. For example, rather than devising a grand plan to accelerate go-to- market, we work closely with our clients on smaller pieces of the puzzle that can deliver high value.

  • Our Latest Thinking

A PLM Accelerator for Socio‑Interactive Automotive Product Development
For automakers to feed social sentiment insights into their existing product lifecycle management (PLM) systems and create a streamlined product requirement, ideation and design process—we offer a social PLM accelerator called product user likes and systems engineering (PULSE). We contend the PLM system should be retrofitted to accommodate socio-interactive product development.
How Digital Is Quickly Reshaping Customer Experience Processes
By invoking six strategies that reimagine the power of customer support processes, digitally‑savvy companies can create unprecedented levels of new business value and significantly elevate customer experience.
Accelerating Multiscreen Video Delivery
Consumers’ expectation is rising for highly visual and engaging content. Using a seasoned systems integrator and Agile methodology, organizations can effectively and quickly test and deploy multiscreen video delivery, thus meeting consumer expectations.
Wearable Devices: The Next Big Thing in CRM
When integrated with CRM systems, wearable devices offer the same type of digital experience as desktops, laptops, smartphone or tablets, but with the convenience afforded by watches, eyeglasses and headbands. Wearables apply across the CRM spectrum - from sales, to marketing, to services.
Defining and Harnessing Plurality of Thought for the Digital Age
Beyond and different from physical identity diversity, it is plurality of thought that must be cultivated and promoted within today's far-sighted organizations. We offer an analysis and roadmap for instilling plurality of thought on the individual, team and corporate levels.
Peering into the Future of Digital Advertising
To benefit from emerging opportunities, organizations need to make the most out of their online marketing budgets. Personalized audience targeting via programmatic real-time bidding, dynamic creative optimization, transactional ads and a wide array of emerging advertising formats can achieve this.
Building a Code Halo Economy for Insurance
By finding meaning in the digital data that accumulates around people, processes, organizations and things, insurers can simultaneously reinvent how they operate and reshape their customers' experience.
Software for Payment Cards: Choosing Wisely
As the use of card-based payments continues to grow, financial institutions must improve their response times, strengthen their security, hone their future-readiness and enrich their business value. When selecting a commercial off-the-shelf (COTS) solution, banks must verify that the product and its support services are equipped to accommodate short and long-term business and IT objectives.
Unlocking the 'Smart Home'
By following a blueprint, communication service providers can move beyond commodity services and deliver truly differentiated and profitable smart-life offerings.
Advice Made Social
To remain relevant to today's customers of insurance and retirement services, producers need to embrace social business practices that empower consumers, provide more personalized and meaningful interactions and result in more fruitful transactions.
 

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