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A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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FEATURED NEWS

December, 04, 2014

Cognizant to Present at the CLSA Americas Innovation Summit

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The Cognizant Difference

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BUSINESS REIMAGINED

In a world growing more virtual and global by the day, reimagining business means not only reducing costs but unleashing new forms of innovation, operational flexibility and business capabilities that fuel top- and bottom-line growth. We get you there through a proven and structured process that defines your needs and goals, gains the backing of key stakeholders and brings discipline as well as pragmatic business thinking to the execution process. As management guru Gary Hamel once said: “If a company wants to see the future, 80% of what it will have to learn will be from outside its own industry.” For most organizations, separating strengths and weaknesses requires a scorecard. Therefore, we benchmark your business capabilities and technology infrastructure against the best in the business. We challenge your business leaders to agree on the organization’s current state and vision for the future. We prioritize initiatives based on feasibility and potential return on investment and then create a roadmap for implementation, engaging and making your stakeholders accountable for delivering expected improvements.

Cognizant helps answer questions that drive the reimagining of your business, including:

  • How are we positioned in comparison with our competitors?
  • How do we compare against leading industry practices?
  • How can we create new revenue sources or opportunities for cost avoidance?

RESULTS TO EXPECT

We have a demonstrated track record of delivering results to our 1,000-plus strategic clients, worldwide. For example:

  • We helped a pharmaceutical company reduce costs by 50 percent and deliver more actionable insights to its sales force by reducing 14 dashboards and reports down to one easy-to-use tool.
  • For a life sciences client, we created new revenue generation opportunities supported by more effective processes and new tools such as tablet computers and smartphones.
  • For a large hotels and resorts operator in Latin America, we helped move its central reservations system into an Oracle-based cloud, driving a new operational model.

In a world growing more virtual and global by the day, with 2.4 billion Internet users at the end of 2012 and growing at 8 percent annually, reimagining business means not only reducing costs but unleashing new forms of innovation, operational flexibility and business capabilities that fuel top- and bottom-line growth. We get you there through a proven and structured process that defines your needs and goals, gains the backing of key stakeholders and brings discipline as well as well as pragmatic business thinking to the execution process.

  • Our Latest Thinking

Selecting a Software Solution: 13 Best Practices for Media and Entertainment Companies
When selecting commercial off-the-shelf software (COTS), companies in the increasingly digitally-based media and entertainment industry need to develop a detailed advance plan, obtain support from all stakeholders and continuously monitor vendor performance against critical expectations, best practices and business requirements.
Gamification 3.0: The Power of Personalization
Gamification is applied in virtually every industry, yet remains remarkably unsophisticated. Gamification 3.0 is the next level of gamification -- combining the power of big data, behavioral insights and elements of psychology and neurosciences to motivate users to advance their personal and professional goals -- all in the context of their personality, emotions, habits and activities.
Medication Adherence in the Real World
Medication non-adherence is a growing concern, as it is increasingly associated with negative health outcomes and higher cost of care. Tackling the burden of non-adherence requires a collaborative, patient-centric approach that considers individual patient needs and results in intelligent interventions that combine high-tech with high-touch.
Drones: The Insurance Industry's Next Game-Changer?
Drones promise to be the next disruptive technology -- poised to dramatically alter how industry sectors, including property and casualty insurers, conduct business. Drones have the potential to streamline and reduce the cost of insurance-related processes, including claims adjustment, risk-engineering, post-catastrophe claims settlements and weeding out fraudulent agricultural claims.
How Healthy Is Your SaaS Business?
For independent software vendors (ISVs), measuring success in their software-as-a-service (SaaS) ventures involve assessing business growth, cash flow and profitability. We offer a set of key performance indicators (KPIs) and benchmarking guides that in near-real time reveal true business direction.
Advanced Manuscript Endorsement Processing
Insurance carriers can accelerate manuscript endorsement processing and other policy document dissemination through some easy reengineering and technology process improvements.
Digitizing Automotive Financing: The Road Ahead
The evolution of digital technologies is enabling automotive financing companies to connect and interact with their customers, allowing auto lenders to take advantage of a new "e-mechanism" for engaging consumers amid digital mind and market shifts.
Educators Pave the Way for Next Generation of Learners
As educational assessments shift to outcome-based learning, providers must adopt new forms of test delivery to increase their global reach and provide ubiquitous services to a new student population.
Optimizing Voluntary Strategy via Realigned TPA Engagement and Targeted Investments
For group insurers with voluntary offerings, working with third-party administrators (TPAs) is a double edged sword, one fraught with problems of costs, up- and cross-selling, inadequate data, decoupling challenges and more; IT modernization programs are problematic as well. We offer a framework that enables companies to align their voluntary and TPA strategies.
Transforming Test Automation: An Unconventional Approach to Shift-Left by Removing Scripting from the Equation
Conventional test automation approaches are often suboptimal because of their dependency on user interface readiness and the high cost of script development and maintenance. A scriptless approach can help overcome these challenges by providing greater agility to test automation teams.
 

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