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A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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February, 23, 2015

Cognizant to Present at the Morgan Stanley Technology, Media & Telecom Conference

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The Cognizant Difference

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BUSINESS REIMAGINED

In a world growing more virtual and global by the day, reimagining business means not only reducing costs but unleashing new forms of innovation, operational flexibility and business capabilities that fuel top- and bottom-line growth. We get you there through a proven and structured process that defines your needs and goals, gains the backing of key stakeholders and brings discipline as well as pragmatic business thinking to the execution process. As management guru Gary Hamel once said: “If a company wants to see the future, 80% of what it will have to learn will be from outside its own industry.” For most organizations, separating strengths and weaknesses requires a scorecard. Therefore, we benchmark your business capabilities and technology infrastructure against the best in the business. We challenge your business leaders to agree on the organization’s current state and vision for the future. We prioritize initiatives based on feasibility and potential return on investment and then create a roadmap for implementation, engaging and making your stakeholders accountable for delivering expected improvements.

Cognizant helps answer questions that drive the reimagining of your business, including:

  • How are we positioned in comparison with our competitors?
  • How do we compare against leading industry practices?
  • How can we create new revenue sources or opportunities for cost avoidance?

RESULTS TO EXPECT

We have a demonstrated track record of delivering results to our 1,000-plus strategic clients, worldwide. For example:

  • We helped a pharmaceutical company reduce costs by 50 percent and deliver more actionable insights to its sales force by reducing 14 dashboards and reports down to one easy-to-use tool.
  • For a life sciences client, we created new revenue generation opportunities supported by more effective processes and new tools such as tablet computers and smartphones.
  • For a large hotels and resorts operator in Latin America, we helped move its central reservations system into an Oracle-based cloud, driving a new operational model.

In a world growing more virtual and global by the day, with 2.4 billion Internet users at the end of 2012 and growing at 8 percent annually, reimagining business means not only reducing costs but unleashing new forms of innovation, operational flexibility and business capabilities that fuel top- and bottom-line growth. We get you there through a proven and structured process that defines your needs and goals, gains the backing of key stakeholders and brings discipline as well as well as pragmatic business thinking to the execution process.

  • Our Latest Thinking

The Role of IT in Supporting Mergers and Acquisitions
Involving IT teams early and often during mergers and acquisitions can help enterprises realize more value from the operational and market synergies that bring businesses together.
Orchestrating a Supply Chain Competitive Edge
An effective supply chain is the key to creating business value. This paper will help you benchmark your performance today and take a methodical organizational approach to improving your supply chain effectiveness.
The Next Wave of Manufacturing Relies on Plant Operations Transformation
To enable agility, predictability, responsiveness and efficiency, manufacturers must think holistically about their factories and develop integrated and harmonized capabilities that connect the supply chain with a new product introduction value stream.
Toward Customer-centric Payments Operating Models
Based on a survey of Dutch banking executives, we identify the strengths and weaknesses of payments operating models (including selective outsourcing) in a demanding, highly regulated business sector and recommend a customer-centric model.
The Robot and I: How New Digital Technologies Are Making Smart People and Businesses Smarter by Automating Rote Work
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
Future-Proofing Insurance: Deepening Insights, Reinventing Processes and Reshaping Services
Insurance carriers face an imminent sea change in how their mission-critical processes remain efficient, agile and innovative. Ensuring relevance in the future requires redefined business models fueled by heightened productivity across “business as usual” activities.
The Social Media Mandate for the Hotel Industry
It's time for hospitality companies to harness the power of social media by assessing the suitability of various channels for their ability to increase customer engagement, enhance customer satisfaction and improve retention rates.
Default Mortgage Servicing Simplified
Default mortgage servicers face a daunting array of regulatory and operating challenges, making a unified default servicing platform an excellent option. We weigh the pluses and minuses and assess build vs. buy considerations.
Selecting a Software Solution: 13 Best Practices for Media and Entertainment Companies
When selecting commercial off-the-shelf software (COTS), companies in the increasingly digitally-based media and entertainment industry need to develop a detailed advance plan, obtain support from all stakeholders and continuously monitor vendor performance against critical expectations, best practices and business requirements.
Gamification 3.0: The Power of Personalization
Gamification is applied in virtually every industry, yet remains remarkably unsophisticated. Gamification 3.0 is the next level of gamification -- combining the power of big data, behavioral insights and elements of psychology and neurosciences to motivate users to advance their personal and professional goals -- all in the context of their personality, emotions, habits and activities.
 

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