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Our Approach

The use of social, mobile, analytics and cloud technologies (SMAC) is already enabling visionary enterprises to work in more collaborative and real-time ways. At Cognizant, we provide end-to-end solutions and services across the social technology landscape. Our goal is to create value for our customers, and partner in the journey towards being an increasingly engaged, networked, innovative, and social organization.
  • Strategy and Consulting

    Prepare your enterprise for the future of work. Establish a social media strategy to realize the value of social business and embark on digital transformation.
  • Enterprise Social Integration

    Enable and employ social concepts for an engaged and connected workforce. Avoid siloed departments and create an operationally cost‑efficient organization.
  • Community Solutions

    Enable self-regulating communities for seamless collaboration. These conversations can be mined for actionable business insights to foster product innovation, provide customer support, and increase sales.
  • Corporate Reputation and Compliance

    Gain control over social media communication through improved corporate reputation management. Also manage and mitigate social‑related risks to your business and stakeholders.

Industry Solutions

Reshape Work with the Digital Social Enterprise
Cognizant's Center for the Future of Work helps blaze the trail of harnessing new technologies and optimize them to reshape work and enterprise.


Optimizing Gamification Design
Gamification employs game mechanics and the principles of traditional games in a non-game context. Gamification design, which is the process of designing the mechanics for a gamification program, requires a skillful mix of creative elements and behavioral economics to trigger intended behaviors and achieve positive business outcomes.
The Social Paradigm of Claims Management
Integrating social media and social listening with enterprise applications in the insurance claims management process will allow much unstructured data to be captured and applied, thus streamlining the supporting processes in managing claims.
Moving Beyond Social CRM with the Customer Brand Score
Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
Realizing the Potential of Social Media: A Strategy and Approach for Insurers
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Competing in the Social Era: Charting Your Digital Agenda
As social and mobile technologies transform our lives, businesses need a forward-thinking plan to achieve desired outcomes.
Beyond the Balance Sheet How Social Contributes Real Business Value
Summary of our best-practice recommendations for implementing social media internally and externally, focusing on identifying enhancement activities, defining the target audience and improving your social quotient.
Build a Modern Social Enterprise to Win in the 21st Century
Winning in the 21st century for global enterprises means applying social, mobile, cloud and analytic technologies to first reform and then re-align work processes with emerging digital value chains.
Making the Case for Social Computing
Extracting the benefits from social tools requires an understanding of business objectives, as well as an implementation roadmap that infuses traditional systems with greater collaboration capabilities to engage stakeholders.
Gamification: It’s All About The Process
By defining the business objective, identifying the brand mission and paying careful attention to program design and game mechanics, organizations can use gamification to motivate behaviors that elevate business performance.