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Code Halos

A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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April, 28, 2015

Cognizant Named a Top IT Infrastructure Transformation Consulting Provider by Kennedy Consulting Research and Advisory

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The Cognizant Difference

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Social. Mobile. Analytics. Cloud.

The technologies that are bringing the people's perspective back to business.

OVERVIEW

The rules of business have changed. Digital technologies allow us to create experiences inspired by what people want—how customers want to interact, how employees and partners work best. We help organizations engage people and uncover insight from data to shape the products, services and experiences they offer.

Technology in Perspective
Today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. And corporations will be managing 50 times the data they do currently. So SMAC will have a multiplying effect on businesses and increase productivity across the organization.

Mainframe 1960 - 1976

Minicomputer 1976 - 1992

Distributed PC 1992 - 2001

Internet PC 2002 - 2012

Digital 2012 - ?

Mainframe

This market topped out at roughly 100,000 computers worldwide (combining the approximately 15,000 mainframes installed at the height of this era* and all of the ancillary computing devices attached to these machines). *Dan Woods, “The Naked Mainframe,” Forbes.com, Jan. 19, 2010

Minicomputer

Led by companies such as Digital Equipment Corp., Data General, Wang, Prime Computer and Stratus, this era ushered in a trend of smaller, departmental computers (ironically — by today’s standards — called “mini,” as the 1.5- pound iPad has significantly more processing power than the 750-pound DEC VAX of 1980). At the end of the minicomputer era, approximately 10 million computing units were installed across enterprises worldwide, with 2.6 exabytes of data under management.

Distributed PC

The early 1990s brought another order of magnitude growth in computers in the enterprise. Once the PCs, Unix boxes and network routers were installed to run the new enterprise systems, more than 100 million computers were sold, with 15.8 exabytes of data in the associated databases.

Internet PC

Connectivity to an entire new generation of devices and users drove the number of computers worldwide to 1 billion and tripled data under management to 54.5 exabytes.

Digital

The number of computers is quickly on its way to 100 billion and data volume is growing to 35,000 exabytes (more than 600 times the data under management at the end of the Internet era).

THE SMAC EFFECT

In all Industries across the business landscape, the SMAC Stack™ is eroding the century-old blueprint of value chains and spawning new, highly distributed, virtualized business models. The power of this technology platform is in treating it as a stack, for its components have a multiplying effect when they work in combination.

Real World Examples

Using SMAC in Retail 

Retailers are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Now a customer’s mobile device can signal store management while they’re shopping. Advanced analytics arm associates with the right knowledge about that shopper so they can provide more valuable assistance. And customers can compare products, get information and redeem targeted offers from the Cloud while in store.

Cloud-Based Mobility Services in Patient Care 

Medical device manufacturers are modernizing the remote monitoring process and minimizing office visits for both patients and clinicians. By deploying cloud-based mobility services that deliver full PDF reports via their iPad or iPhone, clinicians can provide instant remote care. The network also has the potential to use analytics to push out personalized insights, based on the patient’s response to treatment.

SMAC for Marketing and Product Information 

Corporate auditors can collect, process and share critical product insights from a single device. With intelligent, powerful iPad applications, store visits become a lot more productive. Information about promotions, inventory, pricing, product placement and competitors is transferred digitally and stored in the Cloud for further analytics and processing. All of which drives smarter marketing strategies to increase sales.

  • Physical Retail and the Intelligent Store
  • Virtualization of Patient Care
  • Product Information and Marketing Intelligence
  • Our Latest Thinking


A PLM Accelerator for Socio‑Interactive Automotive Product Development
For automakers to feed social sentiment insights into their existing product lifecycle management (PLM) systems and create a streamlined product requirement, ideation and design process—we offer a social PLM accelerator called product user likes and systems engineering (PULSE). We contend the PLM system should be retrofitted to accommodate socio-interactive product development.
Digital Transformation in European Private Banking
To create a distinctive customer experience, generate new operating efficiencies, improve risk monitoring and regulatory compliance, European private banks need to double‑down on digital technologies.
Selecting the Right Mobile Test Automation Strategy: Challenges and Principles
By choosing the tools and automation processes best-suited to testing mobile apps, QA organizations can reduce complexity and speed time to value.
A Next-Generation Approach to Integrated Warranty Management
For today's manufacturers, warranty management is one of the most tangible customer-facing functions. A next‑generation, closed‑loop warranty system can help companies automate and integrate warranty‑related data to enhance field service and improve the management of returns, repairs and claims.
It’s Time for Learning to Go Back to School: Next‑Generation Approaches Enrich the Student Experience
Major structural shifts in offline and online learning delivery will lead to integrated systems that enable adaptive and holistic higher‑education learning environments. Digital footprints will pave way for schools and, eventually, employers to discover learners' competencies and interests and match it to their own offerings and talent needs.
How Digital Is Quickly Reshaping Customer Experience Processes
By invoking six strategies that reimagine the power of customer support processes, digitally‑savvy companies can create unprecedented levels of new business value and significantly elevate customer experience.
Employing Telematics to Transform Workers’ Compensation
Various pressures like heightened competition, rising costs and tougher regulations are compelling workers' compensation insurers to automate their systems, connect their people, processes and devices and distill accurate, real‑time information from the digital data that encircles people, processes, organizations and devices. Telematics‑technologies that integrate telecommunications and information can be the key to achieving these goals, all through a proactive, smarter, tightly connected environment.
Digital Banking: Time to Rebuild Your Organization (Part III of III)
Digital success begins with revamping your bank's structures and processes. Smart change management ends this confusion. This white paper details how change management techniques will ensure that your bank successfully makes the digital transformation.
The Next Wave of Manufacturing Relies on Plant Operations Transformation
To enable agility, predictability, responsiveness and efficiency, manufacturers must think holistically about their factories and develop integrated and harmonized capabilities that connect the supply chain with a new product introduction value stream.
The Future of Retail is ‘Here’ and ‘Now’
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints or Code Halos, to anticipate their preferences and needs and deliver contextually-relevant, timely and inspiring shopping experiences.

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