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Revamping price-match policies is no substitute for getting price right the first time. Newfangled offerings are also no substitute. While retailers respond to industry and consumer trends with an array of options and new technologies, shoppers affirm they want the basics: price and product selection remain the top influencers of purchase decisions whether shoppers are in stores or online.
How can retailers close the customer service gap? Read our study to find out how 2,500 shoppers addressed that issue when we surveyed them in March 2013. Then get to work. The time is right to rethink your stores, sharpen your personalization strategies, and embrace omni-channel efforts. Your customers are waiting.
The future of retail is here. Download our study and watch our videos to learn new ways to rethink your business models and reinvent your stores. Your shoppers are ready. Are you?
One retail execution strategy does not fit all shoppers.Retailers must devise shopper experience strategies based on shopper served.
Our third annual shopper Experience study provides insights for improving how consumers experience shopping through store associates.
Our third annual shopper experience study reveals that since every shopper is unique, retailers need to intentionally target shopper segments and personalize individual shopping experiences.