New Products & Services Solution

A hit product or service can revive a company’s fortunes and boost its share price. But developing new offerings requires sizable investments in both cost and time, and often involves considerable business risk. The failure rate is high, and ROI can be elusive at best.

We have a track record of helping some of the world’s most successful companies manage the risks of investing in new products and service development. We’ve helped deliver blockbuster new offerings that grow top-line revenue faster, smarter and more cost effectively. Our experts excel in key activities such as reducing time to market, transforming new product introduction, accelerating a product launch and enhancing innovation.

 

Our Approach

The key to investment in new products is managing the process aggressively from start to finish. Our focus is on delivering your completed new product to market in a sustainable and profitable fashion. We manage the entire lifecycle, providing the leadership, structure and experience to derive maximum value from your advisors.

The foundational elements of our approach include:

  • Simplicity—ensuring that new product challenges are not over-thought
  • Clarity—breaking down innovation into manageable components
  • Awareness—different stages of the cycle require different skills and management styles
  • Energy—because as important as a good idea is the drive to see it through
  • Organization—differentiating between developing new products and managing existing ones

 

Figure 1 - New Products & Services management tools

 

When To Use Our New Products & Services Solution

Our New Products & Services capabilities is valuable to any organization that’s under pressure to deliver new products both cost-effectively and within tight timeframes. We can be of particular benefit to you if your organization:

  • Experiences poor historical returns on new product investments
  • Is moving from the "augmentation and revision" to "repositioning and groundbreaking" sectors of the new product quadrant
  • Must dramatically increase share by rapidly getting new products/services to market
  • Needs to urgently respond to competitive pressures

 

Our Proposition

We have a world-class track record in mission-critical new product development initiatives and processes for some of the globe’s most prominent organizations. Our people are highly experienced, energetic and motivated to get the best from your staff.

Rely on us to:

  • Bring rigor and discipline to your process without constraining the "ideas machine"
  • Identify, engage and commit key stakeholders early in the process
  • Sell benefits aggressively
  • Identify and marshal the right skills
  • Inject energy, pragmatism and drive to accelerate delivery
  • Prioritize and execute relentlessly
  • Delete non-performing elements that don’t enhance the chance of success, early in the development cycle
 

Our Approach

  • The Cognizant Difference

    It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.

  • Two-in-a-Box

    We embed senior personnel with demonstrated industry expertise in your IT organization. They coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.

  • Cognizant 2.0

    By employing the Cognizant 2.0 platform, we bring the best people, resources and capabilities of our global delivery system to any client, anywhere.