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A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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FEATURED NEWS

October, 24, 2014

Vorwerk Selects Cognizant for a Wide Range of IT Services

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The Cognizant Difference

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Consulting & Solutions

Learn more about our pre-built solutions and consulting services well suited to M&E companies.
Solution Spotlight
An enterprise platform that serves as a central repository for all types of rich media and combines infrastructure, software and integration with process delivery.

OUR LATEST THINKING

Educators Pave the Way for Next Generation of Learners
As educational assessments shift to outcome-based learning, providers must adopt new forms of test delivery to increase their global reach and provide ubiquitous services to a new student population.
A Blueprint for DAM, MAM Cost Avoidance
Computing the ROI for an organization adopting a media asset management (MAM) or digital asset management (DAM) system is best done by computing cost avoidances. We offer a model and framework for calculating such cost avoidances associated with MAM/DAM systems, including cost bases and factors, covering the areas of distribution, reuse, management, storage and infrastructure.
Using Compression Techniques to Streamline Image and Video Storage and Retrieval
A guide to the use of compression in storing, retrieving and transmitting digital media content, as divergent uses and business purposes mean variable intra-frame and inter-frame image compression techniques are called for.
Using Gamification to Build a Passionate and Quality-Driven Software Development Team
Gamification techniques are increasingly playing a huge role in software development - to motivate team members, reduce the cost of quality, reward high achievers and more. We suggest you begin software gamifying with project management, innovation, the software-development training process and delivery.
The Rise of DAMification
In recent years, the need to manage digital assets has become critical - compelling organizations to focus more on how digital asset management (DAM) systems can be leveraged across the digital supply chain, rather than simply archived. DAMification employs DAM concepts and systems to automate, integrate and enhance workflows, processes and applications - all within an adaptable, technology-agnostic framework that utilizes best-of-breed solutions and supports positive business growth.
Transformation Strategies for Higher Education
Across the education ecosystem, the basic tenets of teaching and learning are being challenged by business and technology drivers — compelling institutions in the higher education field to adopt a new playbook in order to remain relevant.
Finding Your Place in the New World of Communications, Media and Entertainment
Distribution models are forcing M&E executives to participate in network platforms where their companies can contribute new value and generate meaningful returns.
A Transformation Roadmap for Media and Entertainment Revitalization
By following a five-step plan, M&E companies can optimize human resources, standardize business processes and revamp IT infrastructure to ensure long-term viability.
Democratized Content is King
M&E companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Nomadic Computing with Mobile Devices
With the explosion of mobile devices, software developers must exploit opportunities at the application layer and apply location-and presence-aware data to deliver services relevant to enterprises and consumers.

STRATEGIC GOALS

In today’s world of media and entertainment, change is
fast and furious.The best way to adapt is to use a disciplined,
structured business and IT approach that segments the work
that needs to be done into logical phases. LEARN MORE


To better manage growing volumes of digital content,
often spread on multiple systems with inefficient search
and retrieval, service solutions and the cloud can
provide a cost-effective approach. LEARN MORE

  • Business Transformation
  • IT as a Service

RESULTS

  • Top Agency Adopts assetSERV Digital Asset Management
  • Proven Results from our Broadcasting Clients
  • Entertainment Company Goes Digital
  • Making Publishing More Productive

Top Agency Adopts assetSERV Digital Asset Management

When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.

Proven Results from our Broadcasting Clients

The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.

  • Asset management system helped producers search multiple sources
  • Accelerated the move to HD broadcasting

Entertainment Company Goes Digital

We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.

  • Supply chain solution streamlines asset requests, packaging, delivery and billing
  • Automatically tracks KPIs
  • Improves efficiency by automating business rules and workflows

Making Publishing More Productive

To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.

  • Top Agency Adopts assetSERV Digital Asset Management
  • Proven Results from our Broadcasting Clients
  • Entertainment Company Goes Digital
  • Making Publishing More Productive

RESULTS

Top Agency Adopts assetSERV Digital Asset Management

When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.

Proven Results from our Broadcasting Clients

The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.

For the promotions group of another large broadcaster, we developed an approach for moving from a tape-based linear workflow to a tapeless process. The architecture allowed the engineers to determine what technologies needed to be replaced. Both storage and bandwidth were increased and phased in ahead of time.

What Our Film Clients Say

We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.

Meanwhile, a major media company’s existing DAM system had been experiencing technological issues negatively impacting the studio. After agreeing to a new system from Cognizant, the company saved money on CDs and shipping, improved management of its outside vendors and agencies. The new system also improved asset level rights maintenance and decreased order delays caused by downtime.

Making Publishing More Productive

To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.

  • Top Agency Adopts assetSERV Digital Asset Management
  • Proven Results from our Broadcasting Clients
  • What Our Film Clients Say
  • Making Publishing More Productive
 

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