A Playbook for Managing at the Crossroads
Innovation Beyond The Four Walls
Cognizant Announces Three-Year Pledge Supporting STEM Education at Texas A&M University
Staying ahead of the curve with our digital advertising, direct marketing and asset management solutions for creative
Aligning content offerings to evolving demand, increasing audience engagement, and managing media assets and rights management better.
Helping studio and entertainment companies accelerate transformation while optimizing legacy business models is one way we stand out from competitors.
Driving efficiencies in digital content distribution and mobile music.
PRINT & PUBLISHING
Providing solutions to help print and publishing companies deliver more personalized content over emerging channels.
Our hosted Digital Asset Management solution for dynamic content management helps M&E companies leverage a cost-effective service model for all assets used in publishing.
In today’s world of media and entertainment, change is fast and furious.The best way to adapt is to use a disciplined,structured business and IT approach that segments the work that needs to be done into logical phases. LEARN MORE
To better manage growing volumes of digital content, often spread on multiple systems with inefficient search and retrieval, service solutions and the cloud can provide a cost-effective approach. LEARN MORE
When one of the advertising world’s most storied agencies needed to replace its hosted digital asset management system, it chose Cognizant assetSERV. The agency’s 12,000 global users are now migrating to assetSERV. With the new DAM system, the agency’s offices around the world can tailor client materials to meet regional needs. Through assetSERV, the agency has also gained sophisticated Web analytics and reporting capabilities.
The sports division of a major broadcaster needed to consolidate and streamline access to the large volume of content it uses on a weekly basis. We developed a media asset management system that enabled producers to search metadata from a wide variety of sources and review video assets from the desktop. The system has enabled the group to move to HD broadcasting much faster than before.
We delivered a complete end-to-end digital supply chain solution for a major entertainment client. The solution supports scenarios for managing requests, content creation, packaging, delivery, billing, reporting and managing digital assets. It also provides opportunities for tracking KPIs and improving efficiencies through automation of business rules and workflows.
To help a publishing company better manage the many different layout and content requirements for its clients, we implemented a common digital asset management platform and related technologies. The resulting system streamlined operations associated with the custom publishing of books and textbook materials, created more efficient process flows, and expanded the client’s ability to store and reuse digital assets.
For the promotions group of another large broadcaster, we developed an approach for moving from a tape-based linear workflow to a tapeless process. The architecture allowed the engineers to determine what technologies needed to be replaced. Both storage and bandwidth were increased and phased in ahead of time.
Meanwhile, a major media company’s existing DAM system had been experiencing technological issues negatively impacting the studio. After agreeing to a new system from Cognizant, the company saved money on CDs and shipping, improved management of its outside vendors and agencies. The new system also improved asset level rights maintenance and decreased order delays caused by downtime.