• CRM Roadmap and Strategy
• Product Evaluation and Selection
• Process Blueprinting and Harmonization
• CRM Business Case
• Opportunity Analysis
• PMO setup
• Metrics and ROI
• Proof Of Concept Development
• Implementation Road Map (PMP)

Cognizant’s CRM consulting group complements the Customer Solutions Practice delivery & support organization, and brings value to CRM engagements from a business perspective. We use the “tell it as we see it’” approach coupled with a library of internally developed tools and templates that ensure your objectives are met technically, functionally and strategically.

Rated as the best offshore CRM services provider by Gartner, Cognizant CRM Consulting Group is uniquely positioned to tackle your CRM challenges. We help our clients define the CRM problem, identify the right solution, harmonize the business process and implement it using our best-in-class delivery organization. Unlike traditional consulting companies, our Principal Consultants and Business Analysts have rich domain expertise and maintain strict focus on reaching project goals. Along side our technical team, and in partnership with our clients, they help manage CRM projects from roadmap definition through end-user training.

Determine the right application choice based on the following parameters: TCO, Functionality, Vendor Comparisons, Technology Comparisons.

Our three-stage Product Evaluation Funnel helps you choose the product that best fits your business need.

This objective of our Process Harmonization solution is three fold:

• Identify a common set of CRM/SFA processes across various end-market countries of your organization
• Assess the feasibility of a common solution to support these processes
• Develop a business case to deploy common processes across end-market countries