To realize the desired business benefits while evaluating, implementing and servicing a MDM tool, companies need to partner with a solution provider that can:

• Offer extensive experience in MDM roadmaps, consulting, solutions and implementations.
• Demonstrate strong domain expertise.
• Assure positive ROI on investments in MDM products.
• Respond with flexibility to client needs.
• Harness cost benefits of global services delivery.

Cognizant’s pool of over 200 dedicated MDM experts have proficiency in various MDM tools and successfully implemented many turnkey MDM solutions. Innovative offerings such as MDM-in-a-Box™ (see below) as well as numerous white papers and accolades from the leading research companies are proof of Cognizant’s thought-leadership in the MDM arena.

High-quality data is a strategic asset for most modern organizations. It provides the lifeblood for successful sales and marketing activities, regulatory compliance and customer experience management. Quality data often represents the difference between lagging and leading the market.

Master Data Management (MDM), the technology and framework previously known as Customer Data Integration (CDI) or Product Information Management (PIM), provides the solution to these critical business data requirements.

• Cost and time savings, e.g. by improving data reliability, accelerating data selection and analysis processes, and avoiding wastage.
• Enhanced ability to fulfill regulatory compliance requirements.
• Improved customer cross-sell and up-sell opportunities.
• Increased data quality, e.g. deduplication following M&A.
• Improved customer satisfaction via a Single Customer View and facilitated multi-channel integration.
• Strengthen corporate agility through better insight into corporate assets.

With over 200 trained/certified MDM experts, one of the largest pools of MDM specialists in the world, we help clients define their customer data integration (CDI) or Product Information Management (PIM) strategies, implement systems and provide maintenance services:

• MDM Strategy and Roadmap Development
• Data Governance Consulting
• Product Evaluation
• Master Data Analysis
• MDM Architecture and Definition
• Deployment
• Performance Tuning
• On-going Maintenance/Support (24x7)
• Feature Enhancements
• Product Upgrades/Evolution from Legacy Versions
• Post-release Support

Cognizant’s MDM Competency includes solution accelerators in standard or custom-built MDM implementation projects:

MDM-in-a-Box™ for Banking, Life Sciences and Insurance: a rapid deployment solution with pre-built capabilities to serve typical user requirements. See full details here.

The MDM Express™ software factory approach includes a Data Quality Analyzer, verticalized industry-standard data models, data governance frameworks, connectors and adapters, e.g. to Siebel CRM, Informatica, Trillium and to external data providers.

These frameworks and accelerators are in use at many of our MDM engagements, substantially reducing the development time of MDM projects and producing cost savings for our clients.