John Radcliffe, Research VP, Gartner:

"Cognizant recognizes [that] buyers need something easier to use and implement. That's good particularly in the current economic climate, for those looking for a reduced-cost starting point...“ Radcliffe suggests that Cognizant's roadmap is a step in the right direction, adding that he believes that the verticalization of these MDM solutions speaks to the growing maturity of the overall space. "Potentially, if you go further down this track, MDM starts to be a proposition not just for large enterprises but for midsize ones as well," he says.

Source: destinationCRM.com, 4 November 2008

Rob Karel, Principal Analyst, Forrester Research:

"The company's vision of what it's trying to accomplish matches what I recommend to clients, which is to start small and grow. Cognizant has a chance to really differentiate itself in the services market.“

Source: destinationCRM.com, 4 November 2008

Aaron Zornes, Chief Research Officer, The MDM Institute:

“It is wise that Cognizant has applied ‘production line’ techniques and accelerators to pro-vide a fast track MDM installation for select industries and select MDM software solutions. The ‘pre fab’ MDM-in-a-Box approach will enable even more organizations to cost-effectively phase in their MDM programs on an industry-specific basis. This approach is beneficial for both large and midsize enterprises and a savvy option for fast-tracking MDM”.