Every larger organization hosts a myriad of business applications, each with its own database often holding conflicting corporate information about customers, products, suppliers or facilities, etc. Corporate restructuring, new business models and maverick data silos provide further data quality challenges.

High-quality data is a strategic asset for most modern organizations. It provides the lifeblood for successful sales and marketing activities, regulatory compliance and customer experience management. Quality data often represents the difference between lagging and leading the market.

Master Data Management (MDM), the technology and framework previously known as Customer Data Integration (CDI) or Product Information Management (PIM), provides the solution to these critical business data requirements.

• Cost and time savings, e.g. by improving data reliability, accelerating data selection and analysis processes, and avoiding wastage.
• Enhanced ability to fulfill regulatory compliance requirements.
• Improved customer cross-sell and up-sell opportunities.
• Increased data quality, e.g. deduplication following M&A.
• Improved customer satisfaction via a Single Customer View and facilitated multi-channel integration.
• Strengthen corporate agility through better insight into corporate assets.

Drivers of these benefits can be found on both the business side and the IT side of organizations:

• Business executives interested in the Single Customer View, Business Analysts.
• IT Directors, CIOs and other senior IT executives with an interest in information management, MDM, Business Intelligence and SOA.
• MDM, CDI and PIM Project/Program Managers.
• Business Application Managers: CRM, ERP, SCM, PLM and Procurement.
• Enterprise, Application, Solution and Data Architects.