The proliferation of technology has resulted in a new type of asset for the retailer: data. Rapid advances in technology and its increasing affordability are making it possible to convert these assets into actionable insights resulting in sustainable competitive advantage.

Cognizant's Analytics BPO provides actionable marketing insights through high end predictive statistical modeling and drives marketing strategies. These solutions provide valuable information on customer behavior, changing trends, new customer acquisition opportunities and increased customer satisfaction.

• Market Basket Analysis
• Customer Segmentation
• Customer Loyalty
• Customer Classification
• Promotion Effectiveness

Such analytics require a diverse pool of talent for every single analytics operation including: statisticians, data modelers, ETL & cleansing skills, and domain skills. Cognizant's Retail & Hospitality and Data Warehousing/Business Intelligence Practice already have this pool of talent that clients can tap into on demand.

Cognizant's rigorous six-step analytics methodology combines retail industry and analytics expertise, along with best in class technology to deliver valuable insights that drive businesses to the next level.

Cognizant's unique onsite-offshore delivery model provides the perfect blend of client partnership with onsite presence of Cognizant's resources and enables a lower total cost of ownership (TCO) through offshore delivery. Our business analysts bring in the critical industry perspective in the analytics solutions, and the Data Warehousing-Business Intelligence practice brings advanced technologies and tools for data management and analysis.

• A pool of domain experts, statisticians and modelers - available on demand. Typically this pool of talent is difficult to maintain by clients.

• We deliver insight that can be used immediately to drive business decisions.

• Using our IT experience with the global delivery model.