At the dawn of the 21st century, demand for eBooks seemed set to explode. But something happened on the way to the eBook revolution. First, the digerati turned thumbs down on first-generation reading devices and the dearth of available titles. Demand then stagnated as a competing array of technical standards paralyzed the industry’s move-forward plans.

Recent developments, including Amazon’s recent introduction of the Kindle book reader, has the publishing industry once again excited about the eBook space. Cognizant’s Charles Olson, an eBook subject matter expert with 25 years of industry experience, has recently written a white paper to help book publishers leverage the eBook’s rebirth. In his paper, Olson discusses:

• What prevented the eBook from catching on and how new technical standards for content formatting, digital rights management and device interoperability are easing those challenges.
• Which markets are ripest for eBooks -- and why.
• How to craft a product development and distribution strategy to satisfy internal business-technology requirements and market demands.

Click here to read the full white paper.

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