| Our Digital Media Lab (DML) is the competency building platform used to develop capabilities and demonstrate in-depth knowledge and expertise in media-related domains & technologies. By showcasing expertise in content creation, management and distribution, DML is developing an end-to-end digital value chain of solutions built on various standards and platforms. Developing reusable content-rich Web components and implementing industry-specific solutions will help media clients achieve operational and transformational efficiencies in their competitive landscape. |
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| DML has a dedicated team of developers and experts in various leading technologies and domains who are responsible for developing media solutions using the latest technologies, emerging components and delivery approaches. The Lab`s mission is driven by Information, Media & Entertainment`s leadership team with guidance from Cognizant relationship and delivery managers possessing proven industry-wide competencies. |
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| Our DML is developing cutting-edge solutions to solve critical client/industry issues in all media domains including print & publishing, broadcasting, information management and advertising. |
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| 1. Digital Publishing |
| Our Digital Publishing solution streamlines content creation, management and delivery, and helps book, newspaper and magazine publishers to generate incremental revenues using various delivery platforms, including online & mobile. The solution, developed by leveraging our expertise in Digital Publishing & Distribution, involves end-to-end content creation, editing, and approval workflows (products used include high-end off-the-shelf systems as well as open source software). These areas, coupled with our strong competence in news publishing, news feed processing, RSS (RSS 2.0, RSS 1.0, and Atom 1.0) and Single Source Publishing, provide a strong foundation for clients seeking to monetize their digital assets in the most profitable and customized manner. |
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| 2. eBook Publishing |
| The book industry is gradually shifting to a more agile eBook publishing model to better target niche customer groups, repurposing content for enhanced ROI and utilizing multiple distribution channels. This initiative provides solutions to address critical issues such as developing print on-demand capabilities, moving to single source publishing and generating increased profits through various subscription models. |
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| 3. Unified Information Search & Access |
| With the move towards narrowing content domains and creating searches that launch automatically, vendors of structured and unstructured content are redefining global search models. The DML supports enterprise search with features such as aggregation, one-stop search convenience, digital asset and metadata search and even latest trends such as Discussion Search, which taps online message forums, bulletin boards and discussions. |
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| 4. Metadata Management |
| With information overload driven by the deluge of data from Web, corporate intranet, file folders & CMS, accurate classification and cataloguing of metadata has become crucial. DML provides solutions related to federated metadata repository, controlled vocabulary management and industry metadata frameworks. |
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| 5.Media Web Components |
| A significant increase of online ad sales fueled by growth of Internet usage via various devices (PC, Mobile, IPTV, etc.) has created a shift towards the development and deployment of powerful Web components. These Web components can help online communities when they browse through various applications. Thus, DML has built Web components for RSS, chat engines, reader polls and quizzes, as well as game engines, live maps, blogs, web calendars, discussion forums and interactive photo albums. |
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| 6. Video Editing & Publishing |
| The inexorable trend in video/audio editing and publishing industry is towards Digital Convergence. As a result, DML is working in areas like media streaming, transcoding, clip-editing and captioning/subtitling features that would help the industry get maximum benefits through reduced costs, thus enhancing productivity. |
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| For more information on the solutions mentioned above please visit the DML website http://dml.cognizant.com | |
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| OurAlliances: |
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| Content Management |
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| Audio/Video Management |
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| Digital Asset Management |
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| XML Database |
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| Enterprise Resource Planning |
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| Cognizant is the preferred partner for Global media businesses. |
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