Client is a global Fortune 500 advertising agency with offices in over eighty countries and annual billing of multi-billion dollars.

The Client wanted to enhance and use the new millennium system originally developed by Cognizant for the world’s leading television ratings provider. This was needed to help the agency realize the following needs:

• Plan advertising campaigns.
• Estimate program ratings.
• Analyze and buy optimal package of advertising spots.
• Manage changes to requirements.
• Monitor the campaigns and conduct performance analysis.
• Comprehensive reporting for supervisors and buyers at different stages of the campaigns.

• In addition to standard features of New Millennium, we added many new features as needed by the client. These included a requirement entry portal, automation of budget distribution, brand allocation and package scheduling, easy data transfer to accounting systems, enhanced reporting and integration with client-specific mailing services.
• The enhanced suite of products was delivered in nine months.
• Maintenance support work include enhancements, bugs and production issues.

• Advertisement cost savings of 35% or more.
• Best optimum buy generated through a patented process. Considerably reduced buy cycle.
• Optimum allocation of corporate buy to individual brands.
• Complete integration with media research and ratings.
• Post airing evaluation to compare goals vs. buy vs. achieved.
• Comprehensive campaign monitoring and reporting.
• Invoice reconciliation and resolution of discrepancies.