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Media, Publishing & Entertainment
Create and protect digital content
 
 
Client Profile

Client is a leading provider of global business information, tools and insight that enables its customers to take informed decision about their investment and financial decisions.

 

Client’s proprietary quality process provides customers with quality information whenever and wherever they need it. This quality information is the foundation of the client’s solutions on which customers rely to make critical business decisions. Various solutions are provided to mitigate risk, increase cash flow, drive increased profitability, increase revenue from new and existing customers, identify purchasing savings, manage risk and ensure compliance within the supply base and a solution to help customers more quickly convert prospects into clients.

 
Business Challenge

Client wanted to leverage the capabilities to the fast evolving medium of mass communication – the Internet. The next generation website allows customers to best leverage the subscription pricing model through an interactive, customizable experience of “real-time” views, analytics and monitoring on a comprehensive set of client data. Thus the solution must empower customers to make more informed, efficient and insightful credit decisions.

 
Cognizant Solution

The salient features of the solution as identified by client are:

  • Access to all the data elements monitoring services.
  • Flexibility to format data.
  • Portfolio analytics.
  • Linkage information.
  • Features to input customer data for reporting and analysis.
 

Clear understanding of the client business helped us to create a solution with following key functionalities:

 
  • Dashboard -- the personalized and customized landing page that provides a quick view of the user’s portfolio and alerts.
  • Portfolio -- collection of companies.
  • Company Details (Reporting) -- real-time access to customized slices of data.
  • Monitoring -- the ability to monitor company conditions, such as stock price, business conditions and news within the user’s portfolio.
  • Analytics -- analysis of the data elements of companies in the user’s portfolio across time, region, industry, etc.
  • Family Tree -- visual representation of a corporate family tree.
  • Customer Data Integration -- customers have the ability to provide their data for use in the client’s application.
 
Client Benefits
  • Incremental revenue growth of 20%.
  • 123 customers within first one month of launch of product.
  • Compete with other low value/free information providers in the market place by providing value-added service to customers.
  • Built as a framework to allow other business units to launch similar services rapidly.
 
Cognizant is the preferred partner for Global media businesses.