Client provides competitive advertising intelligence information in the United States and thirty markets worldwide. The data provided by the client helps customers to create customized online research and analysis that uniquely positions their businesses to be more competitive and profitable. Timely availability of critical and accurate data was needed by the client’s customers for effective decision-making. Cognizant was selected to maintain several data collection and reporting applications of the client with an effective knowledge repository at a reduced cost.

Client wanted to reduce the response time by leveraging new technologies. Client had to offer its customers methods for managing steady flows of voluminous data, storing the vast amounts of historical data required to facilitate more precise analysis.

Cognizant maintains and develops several data collection and reporting applications, which use various technologies like Redbrick Decision Server, C++, PB, etc.

Cognizant takes care of the maintenance and enhancement of the application. It also provides sole support of the data warehouse while participating in enhancement / development initiatives. Cognizant built a robust knowledge repository that led to a great increase in efficiency.

Value Addition to the client

• Knowledge repository creation.
• Ongoing performance tuning.
• Project performance management through Quantitative Process Management.
• Strict compliance with client’s processes and standards.

• Cost-effective solution, with 90% of the development offshore.
• Effective knowledge repository.
• Specialized services and an optimal solution for issues with high priority.
• High levels of security.
• Unique differentiators for doing business in the industry.
• Reduced time for new developments.
• Effective delivery of services.
• Cater to the client’s highly demanding business needs.
• Ability to generate up-to-date analytical information on consumer preferences and manage steady flow of voluminous data.