Client is the market leader in content protection, software licensing and installation and digital rights management (DRM) technologies. Our Content Value Management solutions for the entertainment industries help content owners, software publishers and system operators maximize the value of their content and digital products distributed via packaged media -- online and across cable/satellite and IP networks.

The GameStore platform is the client’s online digital distribution platform for games. The Client wanted an upgraded version of the existing platform with new add-on features that enabled merchandising, marketing, deployment and operations with reliable tools to perform the daily tasks of site management.

We undertook the responsibility for the end-to-end execution of the project from assessing the existing business process, solution conceptualization, re-architecture of existing platform, development and testing and development of deployment tools for business users.

We created a robust reference architecture that enabled effective abstraction of various portal platform features -- download infrastructure, presentation, commerce and reporting.

The functionality developed by Cognizant for the online distribution platform release included:

• Catalog Management.
• Template Management.
• Customer Support and E-mail Templates.
• Translation and Checkout Pages.
• Merchandising Tools, UI Modifications.
• Database Modifications.

• Scaled the platform to support rollout of 25-plus games sites including Yahoo! American Online , Big Fish, Major League Baseball, GameStop, etc..
• Performance tuning of application to scale to accommodate a 500% growth in customer base.
• Reduced cost in overall maintenance of site.
• Reduced turnaround time of solutions due to 24/7 maintenance.
• Better service levels and improved performance of many modules.
• Database Modifications.