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Media, Publishing & Entertainment
Create and protect digital content
 
 
The processes of paper procurement and inventory management are crucial for any publisher and, if properly managed, lead to improved cost control.
 
We help clients streamline processes involved with print order, newsprint and print site management through our unified procurement and inventory management framework. This framework provides information to management that enables understanding of print, inventory, and wastage and reduces print consumption. The overall communication process is improved with enhanced procurement systems, tracking inventory and consumption details, capturing production data uniformly across all print sites and enhancing the quality of reports. We provide flexibility in coupling this framework with our Remote Warehouse Management solution to provide clients with a seamless system that manages print material procurement, inventory, consumption and wastage across the enterprise.
 
 
This is a stand-alone, yet flexible and integration-ready solution that leverages our experience with integrated barcode scanning facilities and RFID solutions. This solution helps our clients operate an effective and efficient warehouse. Our comprehensive Web-based application interface solutions helps all operations within the application, from administering servers to online data submission to systems without the need for rolling out thick clients at warehouse locations.
 
 
Publishers need to continuously communicate with vendors for paper procurement and need an optimized supply chain that encourages smooth operations.
 
We provide a standardized Web-based interface for paper procurement and management, a single-stop channel for integrating the paper operations across the client's facilities with both upstream and downstream operations (paper mills & vendors, printing supply chain operations like pre-press, press, warehouse and distribution).
 
 
Time and again, publishers need to measure the health of their publications. We understand this need for effective analysis of the publication performance and as a result develop data mining solutions for extracting subscription and customer related information to:
  • Generate analysis reports.
  • Capture trends that influence growth.
  • Perform campaign management tasks for pre-serving, serving and post-serving.
 
 
Cognizant’s Circulation Management solution manages the value chain of circulation includes smooth interaction between all the parties involved. Additionally, these solutions ensure access to subscriber profiles and allow reporting on sales, dispatches, draws, complaints and returns by the fulfillment partner. Our solutions also provide multiple streamlined mechanisms for complaint resolutions.
 
 
Our Subscription Management solutions help subscribers to maintain their subscription profiles on the Web. Further benefits include 24-hour online customer care to meet service needs providing responsive, round–the–clock access that allows users to:
  • Review and update delivery and billing information.
  • Control the delivery of newspaper/magazines.
  • Discover special promotions and customer benefits.
  • Notify the publishing company with any questions and comments.
 
We also have capabilities that leverage the client’s various print and online properties. These include services such as webcasts and other events to register and track the profiles of all subscribers / users and subsequently use those profiles to drive database marketing opportunities.
 
 
Our initiatives and experience developing loyalty programs enable our clients to retain their existing subscriber base and attract new customers. These programs have helped our customers build innovative ways for attracting new customers and retaining existing customers. We have designed and supported systems which can integrate separate business units of a company for their rewards and loyalty programs.
 
 
One of the most important ingredients in publishing is the editorial workflow. Effective publishing demands tightly integrated collaboration between design groups, the editors and authors who work against stringent deadlines. Re-purposing and re-using content is also critical to the publishing industry. Our solution builds upon existing content management products to ensure a streamlined, well-defined editorial workflow that meets our clients most pressing business needs.
 
 
Digital Asset Management (DAM) involves ingesting, annotating, cataloguing, storing and retrieving digital assets, such as digital photographs, animations, videos and music.Our partnerships with leading DAM vendors lends us immense expertise in implementing audio and video streaming solutions, digital asset libraries, asset tagging and media property based search & retrieval.
Cognizant’s Content Management Services
 
 
Advertising management for publishers requires managing processes like advertisement contract processing, advertisement production, billing and online ad sales processing. Today, online advertising portals have opened up newer markets for publishers, as advertisers from multiple locations can place ads with ease.
 
 
The book publishing industry has been reinventing itself, adapting digital technology to add operational efficiency to its business processes. Print on-demand and e-book publishing are areas that enable publishers to provide wider choices to customers with reduced cost, inventory and time to reach customers.
Through our in-depth domain understanding of the book publishing industry we have designed and deployed solutions to facilitate print on-demand and e-book publishing and distribution. Using next generation technologies such as XML we provide solutions that are flexible and adaptive to client business needs.
 
Publishing companies use technology to provide more choice to consumers. Custom publishing is one such trend where the customer can buy and pay for only what they desire -- i.e., chapters from a book; a few pages of a chapter, etc.
We have developed custom publishing solutions using our content management and next generation technologies skills to transform these dreams into reality.
 
News distribution companies get their content from multiple sources in multiple formats. For further distribution, heterogeneous formats must be converted into standard formats adopted by the news distribution company to meet time-to-market exigencies. We provide solutions using various filters to quickly convert files into standard delivery formats, thus enabling our clients to keep the news flowing, which maintains its value to consumers.
 
Effectively managing royalty and intellectual property is key to the News Distribution Industry. We understand the requirements of our clients and help them by building royalty processing applications and managing their royalty processes through our BPO services.
Our BPO services span from royalty statements processing and revenue recognition to finance and accounting related functions.
 
Cognizant is the preferred partner for Global media businesses.