Cognizant - Passion for building stronger businesses   
 
Home About Us Solutions Insights News & Events   Careers Investors Contacts
  Business Application Services
  Print & Publishing Services
  Broadcasting & Advertising Services
  Entertainment Services
  Information Services
  Digital Media Lab
  Client List
Media, Publishing & Entertainment
Create and protect digital content
 
Our Services
Our experience with Fortune 1000 companies and industry associations allow us to offer IT solutions and services across the publishing value chain.
 
Printing Solutions/Services
 
  Paper Procurement and Inventory Management Solutions
  Remote paper warehouse management using radio frequency and bar-coding solutions
  Supply chain solutions for print management (Vendor management)
 
Publishing Solutions/Services
 
  Subscriber churn analysis and data mining solutions
  Circulation Management
  Subscription Management
  Rewards and Loyalty Programs
  Editorial Workflows
  Digital Asset Management
  Advertising Management
  E-Books and Print on Demand
  Custom Publishing
 
Services for information and news distribution companies
 
Content Filtering and Streamlining
Royalty Processing & Management
 
We also help our information and news distribution clients with portal development, content management solutions, business intelligence for online user data and application management. As a part of our Business Process Outsource offering we provide services in royalty processing. For more information on these solutions please visit the Business Application Services section.
Print & Publishing Services
Sharp declines in newspaper and magazine print circulation, the rapid migration to the Internet, increases in infrastructure and raw material costs, and alarming revenue declines are forcing publishers worldwide to rethink their strategies. Slowly yet steadily the industry is shifting away from large investments in traditional media, and towards the digital world.
 
Cognizant’s Information, Media & Entertainment Practice leverages its comprehensive understanding of business and technology drivers to quickly deliver innovative solutions that enable operational speed, efficiency and deliver bottom-line results. We work towards evolving solution offerings that provide a sustainable competitive advantage through cost-savings and increased operational-efficiency. Cognizant helps newspaper publishers, book publishers, magazine publishers and printing companies in three key areas:
 
  • Innovation with operational processes such as supply chain, subscription management and loyalty management to bring efficiency.
  • Customer Base Retention & Up-selling.
  • Cost Reduction by optimizing processes and systems such as inventory management.
 
We also provide services which act as a content source for many print and publishing companies. Some of our solutions for information and news distribution companies comprise analytics of online user data, developing portals and revamping editorial workflows.
Cognizant is the preferred partner for Global media businesses.
 
Case Studies
Newspaper publisher manages customers better with re-engineering of its home delivery & customer care website more
 
Newspaper publisher improves customer loyalty and retention by enhancing its offline loyalty program more
 
Online & magazine publisher generates opportunities for marketing by tracking profiles of its customers more
 
Leading publishing firm cuts cost and improve operations by implementing a custom ERP solution more
 
Large newspaper and magazine distributor cuts costs and improves operational efficiency by our maintenance of Agency Billing Application more
 
Large integrated marketing services firm enhances its operations with a robust and scalable field force management system more