Why Cognizant?
Cognizant is the preferred partner for leading media businesses, including six of the top studios. Our collaborative approach emphasizes speed to market and client focus, enabling you to thrive in the digital age. Experienced consultants offer business and technical knowledge to power innovation and create new revenue streams. And our global presence, mature delivery capabilities and proven solution accelerators help you reduce costs, stay nimble and outmaneuver the competition. See the Top 10 Reasons to Work with Cognizant.
Segments We Serve
Information ServicesExponential increases in data volume, migration to new digital media and the upsurge of content formats are forcing firms large and small to rethink their strategies. We partner with the world's top providers of financial, scientific and legal information to address the real-time mindset of today’s audiences.
Media & Entertainment Revenue declines, the accelerating online transition, and new devices like Kindle and iPad are creating virtual businesses with innovative models and unique pricing strategies. We help our clients navigate the shifting landscape in print and publishing, film, music, interactive media and broadcasting.
Insights
Thinking you can use to build a stronger business.
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Online News: To charge or not to charge?
Learn more about the online pricing dilemma faced by newspapers and magazines and ways new technology can help resolve it.
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Community, Not Audience: How to interact with news readers
Content remains king, but effective community-building is critical to creating an online presence that generates increasing value.
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Global Services Insights and Trends
Better understand the trends shaping global services delivery, we present a deep drill-down into the latest industry developments.
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Becoming Information-Ready for the Economic Revival
Getting the most from your business-intelligence investment is key to staying competitive in the New Normal. See how.