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| Digital Asset Management (DAM) adopts digital technology and extracts a higher return on digital assets such as video, audio and graphics. DAM creates a collaborative environment to develop and use digital assets and results in higher ROI by re-using/re-purposing assets. Our close partnership with leading DAM vendors equips us with the expertise to implement high-quality, tried and true DAM solutions. |
| Cognizant’s Content Management Services |
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| Rapid advancement with online distribution and consumption of digital media has raised concerns about ways to protect content from unauthorized copying and misuse. Digital Rights Management (DRM) provides content creators like publishers and copyright holders with better control over digital assets. |
| We help clients to control access, use and protect content from misuse. We possess expertise in implementing DRM solutions for our clients. |
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| Campaign management is offered in conjunction with our Business Process Outsourcing Practice. It is a Web analytics service that includes campaign monitoring, site verification, performance and alerts management to audit the accurate rendering of advertisements according to predetermined campaign plans. |
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| Our analytics capability coupled with the Campaign Management assurance process helps clients achieve increased operational excellence to reduce cost and turn-around time while enabling them to focus on more strategic concerns, such as campaign delivery and client relations. Additionally, clients can better leverage customer information that is scattered across different applications throughout the organization. Our proven experience in retrieving and consolidating customer information hidden within information assets across business units helps our clients improve tracking of their customer/subscriber/user profiles, which drive marketing campaign efficiency. |
| Cognizant’s Business Process Outsourcing Services |
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| We offer consulting and implementation services that allow customers to make a smooth transition to Web-based systems and solutions that address their changing business needs. Within the content management space we offer services for consulting, end-to-end deployment and migration of enterprise-wide content management systems and Web content management systems for all types of environments, including open source. |
| Cognizant’s Content Management Services |
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| We manage the entire content conversion process seamlessly -- from design to execution to ongoing support and maintenance. Our content digitization services enable clients to effectively design, execute and manage the entire content conversion process. |
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| Portals pull content from various sources and display it to the user in a centralized location. Internet portals are used to publish information such as vendor details, profiles, research, etc. These portals can also be used for B2B or B2C transactions. Most companies also use Intranet portals to assimilate and disseminate company updates, policies and employee information. |
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| We have proven expertise in developing both Intranet and Internet portals for publishing information and distributing news across the globe. |
| Cognizant’s Portals & Content Management Services |
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| Web 2.0 technologies enable users to more effectively collaborate, share and publish information online. These technologies are converging to provide a platform for tighter interaction across the Web sites and hosted services used for social networking, online communities, blogs, wikis, RSS feeds and folksonomy. (A method to classify and retrieve Web content using freely-chosen keywords called tags.) Additionally, these technologies provide new paradigms for existing businesses seeking help with attracting, engaging and retaining users. |
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| We understand swarm theory, collaborative content development and customer self-publishing as key Web 2.0 foundations. Using these elements, we help our clients formulate and implement a Web 2.0 strategy that is optimal for their organization, one which delivers elevated returns from their content. |
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| Comprehending user behavior is a crucial tool for marketers interested in targeting and serving targeted markets in a customized manner. Our Customer Analytics framework implements a mechanism that interfaces with today’s standard online user behavior tracking tools and analyzes online activities using business intelligence reports that measure campaign and ad success based on user behavior. Reports generated cover the entire spectrum of typical user analysis and can also extend into campaign management from pre-serving, serving to post-serving depending on client need. We create measures to monetize audience activities by implementing targeted advertisements, providing personalized content, enabling better ad planning / logo management, and consulting on ways to increase Web traffic. |
| Cognizant’s Business Intelligence Services |
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| As a BPO offering, we provide services in the area of Royalty Processing. Our services span royalty statements processing and revenue recognition through finance and accounting-related functions. We also help our clients identify potential problem areas and build qualitative and quantitative controls that reduce the turn around time for revenue recognition and drive operational excellence by increasing process visibility. |
| Cognizant’s Business Process Outsourcing Services |
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| We provide services for publishers, advertisers and production houses in pagination, artwork illustrations and creative designs. As a part of these offerings, Cognizant provides Web delivery, content design and layout creation for the book and newspaper industries. Our services also help clients in the Broadcasting and Advertising Industries. |
| Cognizant’s Business Process Outsourcing Services |
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