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| The evolution of broadcast systems from physical media towards digitized content and storage, reduced operating costs and improved efficiencies. While broadcasters reaped benefits of this evolution, the new challenge is how to effectively manage the entire content lifecycle process, right from the program creation stage to library asset management stage when finished programs need to be stored, archived, accessed, repurposed and distributed. |
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| Our expertise with in asset management space provides clients with the most competent solution to complement the organization’s workflow requirements and enable them to access, share and utilize valuable assets in the most optimal way. |
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| Purchasing and selling of television/radio spots is one of the most important processes of utilizing media time and generating revenue for broadcasting companies. Unfortunately, the process is hardly modernized and still mostly achieved by paperwork, phone calls, faxes and other manual efforts. This not only, makes the process less efficient but also, error prone. |
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| We provide solutions to automate the spot booking process through a standard gateway. This solution provides both the broadcasters and the advertisers a common platform to exchange information in the booking processes. This helps clients to achieve operational excellence and reduce revenue loss for process errors. |
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| A major challenge for the broadcasting companies, is to manage the operations of multiple studios that they own. The difficulty is to access and extract the data from these different studios and present them in a meaningful way to support business decision processes by the senior management. |
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| Our solution is to collect and transform studio data into meaningful reports that allow for better informed decision making. |
| Cognizant’s Business Intelligence Services |
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