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| Our services for the Broadcasting and Advertising Industry include: |
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| We find best ways to help you embrace the transformation to digital technologies and to build forward-thinking IT solutions for your business. We partner with our clients to optimize their systems and processes and bring cost advantage by improving efficiency. |
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| The Broadcast Industry is undergoing a major transformation driven primarily by the advent of new media, the transition from analog to digital technologies, and the change of consumer viewing and listening patterns. These changes provide opportunities for significant improvements in the way content is delivered and consumers are targeted. Broadcasters are developing new revenue streams by capitalizing on these changes. |
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| The increasing number of media options, however, presents a unique challenge to the Advertising marketplace. Agencies must be able to quantify the effectiveness of their campaigns in reaching consumers. |
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| Cognizant is in a strong position to support the Advertising and Broadcast Industries. We have vast experience with media measurement, planning and buying processes. We work with the largest media measurement companies within radio and television, which provides us with a strong understanding of the current metrics that define industry success. |
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| Our solutions enable clients to: |
- Make the transition to digital media.
- Improve media planning, buying and measurement.
- More effectively monitor, analyze and optimize advertising campaigns.
- Reduce operating costs.
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| Our experience with Broadcasting, Advertising and Marketing Information firms helps us to deliver IT solutions and services across the industry’s value chain. |
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| Cognizant is the preferred partner for Global media businesses. |
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Leading provider of television information services cuts costs and improves its program listing data with our information- gathering solution
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Leading advertising agency optimizes media buying process with new millennium application
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Arbitron: International media and marketing research firm enhances its media planning and buying solution
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