| PromoSpot is a
Promotion Planning solution for the Consumer
Goods industry. This point solution framework
uses client-defined business rules to calculate
the expected lift in sales from designed
promotions using historic data and helps
planners run scenarios for future benefits
from Promotions. Some of the features include: |
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- Comparison of plans with past campaign
data
- Utilization of syndicated data to
accurately predict sales from the campaign
- Scenario creation to conduct sensitivity
analysis
- Evaluation of pre-event effectiveness
after the event completion
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"We continue to deepen our relationship with Cognizant because they are team-oriented,
highly responsive, provide flexibility and scalability to quickly ramp up large
project teams, and have multiple competencies."
Tim Brennan,
IT Director,
US Cold Storage |
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