| The client is a
leading auto manufacturer. |
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| The client wanted
to increase revenues from new product and
service offerings and increase customer
loyalty through a Web portal. Given increased
customer choices outside, the client wanted
to build a global system that would help
the client stay close to the customers.
With such a system, the client wanted to
provide self-service options to customers,
increase opportunities for cross/up-sell,
and offer other features that would help
encourage customer loyalty. The solution
had to be deployed across continents. |
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| Cognizant built
a buyer portal that helped the client personalize
service that enhanced the customer experience
and exploited targeted marketing opportunities
for cross-selling other products and services. |
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| Cognizant built a system that helped customers profile their vehicles on the system. With a profile set up, the system kept track of vehicle maintenance dates, vehicle service history, and other relevant information. The system could automatically send reminders to the customer when the vehicle was due for maintenance. Other features included several opportunities for cross-selling other products and services, for example, the system made available to the customer a list of dealers around the customer's geographical location, an online owner's manual and targeted promotions. Benefits of the solution included: |
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- Increased customer loyalty through
personalized and enhanced customer experience
- Opportunities to sell other products
and service offerings
- Targeted promotions and campaigns
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"We continue to deepen our relationship with Cognizant because they are team-oriented,
highly responsive, provide flexibility and scalability to quickly ramp up large
project teams, and have multiple competencies."
Tim Brennan,
IT Director,
US Cold Storage |
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