| The client is a
leading frozen foods provider. |
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| For this global
frozen foods giant, responding to the online
customer required an Internet platform that
both attracted and retained online customers.
The client hired Cognizant to help create
a comprehensive Web-enabled solution that
maximized online order volume. The innovative
solution that included a customer e-loyalty
program helped the client reach out to new
online customers and cross-sell and retain
existing online customers. |
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| The client felt
the need to explore innovative Internet-based
programs to increase sales. While there
was some customer traffic at the client’s
existing Web site, increasing this traffic,
converting traffic to customers, and retaining
these customers was a business challenge. |
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| The client selected
Cognizant based on Cognizant’s proven
technical ability, extensive experience,
Consumer Goods industry knowledge, and cost-effective
global delivery model. |
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| Cognizant conceptualized
and developed an end-to-end Web-based e-loyalty
solution that apart from managing the business
processes, such as Product Listing, Order
Placement, and Order Payment, also included
a point program that rewarded loyal customers.
The solution recommended that the client
tie up with third-party merchandise vendors
whose goods, such as cookware and kitchenware,
complemented the frozen foods product line. |
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| The solution was
easy to use and found great acceptance from
online customers who now ordered more online
and redeemed their points for other goods.
There was an increase in the number of new
customers to the Internet site. The solution
helped enhance the online experience of
customers and convert Internet clicks to
repeat business, thereby impacting top-line
growth and driving customer focus. |
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Technologies used
included Microsoft Windows 2000 Server with
IIS, Microsoft SQL Server 2000, Microsoft
Transaction Server, ASP.Net, C++, Microsoft
Message Queue, and INKTOMI Server.
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| The project team
worked closely with marketing personnel
to design and build an e-loyalty program
for online customers. The solution is improving
online sales and has resulted in substantial
dollar growth. |
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"We continue to deepen our relationship with Cognizant because they are team-oriented,
highly responsive, provide flexibility and scalability to quickly ramp up large
project teams, and have multiple competencies."
Tim Brennan,
IT Director,
US Cold Storage |
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