Overview

The need to balance customer demands with the realities of increasingly complex supply chains, the emergence of mega-retailers, and increased costs are forcing the consumer goods industry to get closer to customers and seek consumer insights to enable them to meet demand more proactively. Eroding market share, product proliferation, and consumer advertising backlash are necessitating faster insight-driven innovation by companies.

At Cognizant?s Consumer Goods practice, we help companies tackle these issues by focusing on following industry sub-segments:

• Food and Beverage
• Consumer Durables
• Consumer Non-Durables

Place your mouse on various stakeholders in the supply chain to know more about our solutions

We have delivered a wide spectrum of technology and business solutions for over seven years and have received industry recognition as thought leaders in this space. We leverage intellectual arbitrage and our extensive presence in North America, South America, Europe and Asia to consistently deliver seamlessly integrated solutions for our clients.

Innovation is part of our corporate DNA and the Consumer Goods Practice has been focusing heavily on leveraging innovation to provide several value-added benefits to our clients. We focus on innovating in Process, Business, Technology and Integration Collaboration spheres. Our innovation model is a proven one ? the effectiveness of which has been acknowledged by several of our clients.

This enables us to partner with the world?s leading players in the industry and deliver advanced and reliable solutions.

For more details, please write to inquiry@cognizant.com

Food and Beverage

The food and beverage segment forms the most significant portion ? almost 70% ? of the consumer goods industry. Companies that operate in this segment face not only the usual challenges of the consumer goods industry ? powerful retailers, savvy consumers, mature markets, and tightening regulations ? but also additional challenges specific to the food and beverage industry. Some of the issues typical to this industry include maintaining traceability, adhering to stringent government regulations, managing high product recall situations, dealing with increased SKU proliferation, and providing for reverse logistics.

At Cognizant, our expertise encompasses the entire value chain and gives us the unique ability to handle any challenge faced by the food and beverage manufacturer.

We offer a number of solutions to address the typical pain points of food and beverage clients. These solutions include:

• Marketing Resource Management
• Reverse Logistics
• Retail Execution
• Product Lifecycle Management
• Data Synchronization
• Regulatory Compliance Management

We have a rich set of Solution Accelerators developed by industry experts to address issues being faced by consumer food and beverage companies

For more details, please write to inquiry@cognizant.com

Consumer Durables

Profitable revenue growth, efficient product innovation, and operational excellence are the attributes that differentiate winners from losers in the consumer durables industry. Companies are continually faced with many challenges and opportunities driven by market consolidation, competition from store brands, product proliferation, and diminished consumer brand loyalty.

At Cognizant?s Consumer Goods practice, we have leveraged our expertise in delivering industry-specific solutions for a number of industry leaders.

The solutions we offer our consumer durables clients include:

• Product Lifecycle Management
• Supply Chain Collaboration and Visibility
• Regulatory Compliance Management
• Marketing Resource Management
• Store-level Data Analytics
• Master Data Management

We have a rich set of Solution Accelerators developed by industry experts to address issues being faced by consumer durables companies.

For more details, please write to inquiry@cognizant.com

Non-Durables

Non-durable goods companies face daunting competition from global players, increasing margin pressures from modern retailers, and stagnation in demand because of heavy reach. It is important for them to manage channel inventory, optimize distribution networks, and efficiently manage reverse logistics. Companies also require continuous product innovation and process optimization to keep up with the changing environment.

At Cognizant, we have tailored our solutions to address the specific needs of the non-durables industry. We have developed solutions for planning, strategic sourcing, manufacturing execution systems, channel management, sales and marketing and reverse logistics.

We have in-depth expertise in these segments

• Home and Personal Care: Stagnating demand, consumer ad backlash, expanding consumer markets and increasingly complex supply chains require Home and Personal Care companies to look towards product and process innovations, reducing time-to-market and improving supply chain efficiency to remain ahead of the curve. We have developed solutions to address these issues for several of our clients.
• Apparel and Footwear: The Apparel and Footwear business is witnessing an era of transition which is set to transform the industry. Ever-changing consumer tastes, emergence of long tail of business, increasing margin pressures are constantly challenging the companies to innovate in order to remain at the forefront of the competition. We help these companies remain competitive by facilitating their initiatives and aligning IT with business

Our solutions for Non-Durables industry include:

• Strategic Sourcing
• Sales and Distribution Management Solutions
• Sales Force Automation
• Store-level Data Analytics
• Reverse Logistics
• Trade Promotion Analytics
• Regulatory Compliance Management

We have a rich set of Solution Accelerators developed by industry experts to address issues being faced by consumer non-durables companies

For more details, please write to inquiry@cognizant.com