Cognizant Technology Solutions : Solutions : Manufacturing & Logistics

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Sales and Marketing Solutions

Customer Management

We offer the following customer management solutions that enable our clients to anticipate and meet consumer needs:

Consumer Generated Media: Analysis of consumer generated media is increasingly looked upon as alternative channel to deliver insights which traditional marketing and advertising channels fail to deliver.
Customer Lifecycle Management
Customer Loyalty: Acquiring, Retaining, Cross-selling and Up-selling to customers becomes increasingly vital in this hyper-competitive environment
Customer Data Management: Cleanse data from different customer touch points, integrate the data with syndicated (for example, AC Nielsen) POS data, and provide a single view.
Customer Analytics

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Trade and Channel Management

We have extensive experience in designing and implementing solutions in the areas of trade promotion optimization and retail execution. We offer the following solutions:

Trade Promotion Management: Pre/Post event analysis, category impact assessment, SOX compliance, measure cannibalization and lift (incremental sale that is a direct result of the campaign);
Store-Level Data Analytics: Drive category growth and satisfy customer need through collection and analysis of store-level data;
Retail Execution: Complete store-level information for a more effective retail strategy to monitor products where it really matters – at the store.

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Sales Management

Our solutions streamline all sales activities through complete sales force automation:

Sales Forecasting: Improve the predictability of sales by integrating qualitative and quantitative inputs;
Opportunity/Lead Management: Enable the sales force to manage and close opportune deals in a timely manner;
Comprehensive Sales Analytics.

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Product and Brand Management

Our solutions cover all areas related to managing your products and brands:

Category Management: Focus on categories that drive the business, identify ways to improve performance of low-selling products, target the right segments with the right SKUs and price points, and identify cross/up-sell opportunities;
Marketing Resources Management: Track and synchronize all marketing efforts such as campaign management, brand development, and so on. Design and execute marketing strategy, that is, plan, budget, devise objectives, and perform timely roll-outs/execution.

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For more details, please write to inquiry@cognizant.com