| Cognizant combines in-depth domain expertise, sophisticated analytics and world-class technology to deliver measurable and actionable results that significantly improve the performance of brand portfolios and pharmaceutical sales forces. We provide global solutions in sales and marketing tracking, analysis and planning as well as fast-turnaround market research. Our web-based solutions provide a collaborative environment, enabling our global customers to execute efficient and focused sales and marketing programs. Our unique tools and methodologies align tactics with strategy; facilitating faster and more transparent implementation of optimal strategies. |
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| MarketRx provides Products and Solutions in three functional areas: |
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Sales Operations & Management
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Brand Marketing & Product Management
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Market Research
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| Cognizant has completed the acquisition of NJ- based marketRx, Inc., a leading provider of analytics and related software services to global Life Sciences companies in the pharmaceutical, biotechnology and medical devices segments. |
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