| The client is a large
bio-pharmaceutical company with over 6000
employees, of whom 600 are in the sales
force. The core business activity of the
client is to discover, develop, manufacture,
and market human therapeutics based on advanced
research in cellular and molecular biology.
The client has a presence in more than 50
locations around the world, in 18 countries. |
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| The availability of real-time information management systems is an imperative to remain close and relevant to the customer. The client wanted to simplify the Customer Management information that was distributed in multiple systems across the Sales and Marketing organization. Overlapping functionality across systems, multiple data capture points, expensive maintenance, disjointed reporting, and non-alignment between business and IT were some of the problems with the existing system. |
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| Cognizant designed, developed,
and implemented a system that consolidated
all the Customer Management information
to a single point data source for other
Sales and Marketing systems, including the
CRM system. The new system was developed
using Web-based technology utilizing a combination
of J2EE and EAI technology (TIBCO) with
an emphasis on open architecture to allow
component re-use. The system was: |
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- A multi-tier solution that separated
business rules from underlying software
code
- Built using a single database to avoid
data redundancy and inconsistency
- Reliable, scalable, easily maintainable,
and secure
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| Benefits included: |
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- Centralized customer information for managing accurate customer information
- Geographic and non-geographic alignment capabilities to support the client's field sales force
- Enhanced business reporting and analysis capabilities
- Real-time data synchronization through an open systems interface model and EAI
- Customer data security
- Lowered TCO and enhanced service levels with an easy-to-maintain system
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| With extensive domain, technology, and business process expertise in the Healthcare and Life Sciences industry, Cognizant is the preferred partner for several pharmaceutical companies. |
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