| Understanding the customer better than competition is a strategic imperative for companies in the Life Sciences industry today. With the ever-increasing competition for doctors' time and the cost of Medical Representative Calls, the pressure to obtain ROI on each Rep Call is very high. A high quality centralized customer repository is a cornerstone for achieving competitive advantage in today's challenging pharmaceutical market. |
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| While the SFA/CRM applications used by life sciences companies are mature, inadequate customer repositories become bottlenecks in their complete utilization. Companies are plagued with multiple customer databases with a questionable degree of quality. Leading organizations are now moving towards the central Enterprise Customer Repository, the central place that holds the best available information about all their customers. |
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| Cognizant has helped address this challenge with Enterprise Customer Repository (ECR), which is a HIPAA compliant system that can also be utilized to store a database of doctors, para-medical staff, patients, nursing homes, hospitals, insurance companies, distributors, and retailers in a single system. Solution benefits include: |
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- Centralizes all information about
customers and other entities
- Guarantees consistent quality through
built-in quality processes
- Integrates with business processes
through workflow automation and other
tools, such as integrated alignment
systems and CRM systems
- Aligns healthcare professionals with
sales representatives based on both
geographical and non-geographical alignment
- Distributes customer information efficiently
and speedily to all potential users
through state-of-the-art EAI architecture
with appropriate 'publish and subscribe'
technologies
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| With extensive domain, technology, and business process expertise in the Healthcare and Life Sciences industry, Cognizant is the preferred partner for several pharmaceutical companies. |
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