As broadband networks become commonplace and applications are decoupled from transport, traditional providers must differentiate themselves from non-traditional competitors (e.g., Google, cable companies, ISPs, and brand new companies with innovative go-to-market approaches) while continuing to provide extremely high service levels to a demanding customer base.

Next generation services and networks enable Service Providers to unify voice, video, and data over a single IP-based transport layer. This new capability, coupled with technologies that enable converged wireless and wireline voice service, plus advanced capabilities like location and presence, allow Service Providers to bundle services and products delivering new and creative solutions for consumers and businesses.

The ability to deliver next generation services is fraught with challenges. For starters, the next generation business model isn’t fully defined and understood, nor proven. Also, the business case for IP services and enabling technologies like IMS (IP Multimedia Subsystem) has yet to be realized on a large scale by any Provider. Standards for delivery of IP services are not yet fully mature. Service Providers must determine how they can best take advantage of new services and revenue possibilities while controlling their investments and continuing to deliver core services to their existing customer bases.

Cognizant understands the competitive forces in the marketplace and is currently working with a number of Communications Service Providers (CSPs) to set and execute strategies for delivering next generation services. We partner with our clients to help them define a business case and migration plan to ensure they realize the benefits of IP services. We are currently driving implementations of new technologies such as IPTV, VoIP, IMS, SDP, as well as next generation content management systems and digital storefronts.

Challenges | Capabilities | Services | Why Cognizant?