DW & BI is an important component for any successful Communications Service Provider, (CSP) because it can be applied to reduce customer churn, improve Average Revenue Per User (ARPU), identify new revenue streams, reduce customer acquisition costs, reduce Operational Expenditure (OPEX), and Capital Expenditure (CAPEX) etc.

Increased competition and deregulation have reduced differences between local, long-distance, cable, broadcasting, and wireless services providers. As competition intensifies and the network becomes a commodity, Service Providers must add value to their services, reduce costs, and pursue differentiation as a key growth strategy.

A well-designed and implemented data warehouse, coupled with intuitive, sophisticated analytics, can provide a powerful competitive weapon. It can deliver information that can identify their most profitable customers, assess promotional campaigns, forecast network growth, manage fraud, improve utilization of the network and facilitate knowledge-based decision making across all business units .

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