| TEANECK,
N.J., July 5, 2000 - Cognizant Technology
Solutions Corp. (Nasdaq:CTSH), a leading
provider of e-business solutions, today
announced that its client, Active Research,
a leading Web-based market intelligence
and e-commerce services company, was
awarded The Data Warehousing Institute's
2000 Best Practices Award for Analytical
Applications. The technology for Active's
pioneering Web-based consumer market
research offering was designed and built
by Cognizant. The Data Warehousing Institute
(TDWI) is the leading educational organization
in the data warehousing and business
intelligence market. Cognizant is listed
by Forbes as the "Best Small Company
in America," and as one of BusinessWeek's
top 20 hottest growth companies.
"Most data warehouses deal with relatively
static data structures such as sales
or inventory data," said Wayne Eckerson,
vice president of TDWI. "Active Research
was awarded this recognition for having
designed a dynamic analytical tool that
reports and forecasts real-time changes
in the marketplace. Active Research's
data warehouse is able to reflect the
idiosyncrasies of market research and
buyer behavior on the Internet." Cognizant
was recognized as the solution developer.
The competition provides thousands
of IT practitioners with the best practices
they can follow as data warehousing
continues to grow and expand. Best Practices
winners, chosen from more than 100 nominations
in 12 areas, were judged by a panel
of experts, including: practitioners,
consultants, industry analysts, journalists,
Journal of Data Warehousing editors,
Institute Fellows and Institute management.
The winners clearly demonstrated that
their data warehouse projects: (1) are
truly innovative solutions to problems
commonly faced by data warehousing practitioners;
(2) are practices that can be followed
by others; and (3) resulted in large,
measurable impacts on the business success
of their organizations.
"By leveraging our e-business and data
warehousing expertise, we helped Active
Research develop the high volume processing
and OLAP tools needed to manage the
consumer preference information from
their Active Buyer's Guides," said Kumar
Mahadeva, chairman and CEO of Cognizant
Technology Solutions.
"We faced an immense technical challenge
and many doubted the ability to design
and manage a 100 percent Web-based solution,"
said Tom DuBois, CEO of Active Research.
"Cognizant really delivered for us."
He continued, "We believe this technology
is revolutionizing how product marketers
and market research professionals at
manufacturers, retailers, and service
providers make informed product management
decisions."
Both the Active Buyer's Guide product
recommendation engine and the Advisor
analytical tool feature advanced methods
for gathering and managing large volumes
of real-time consumer purchasing preference
data. The Active Buyer's Guide provides
nearly one million consumers per month
with personalized recommendations on
which products best meets their needs.
It is distributed directly at more than
40 e-commerce partner Web sites, including
Web Portal Shopping sites Go.com, I-Won,
and Lycos along with leading shopping
comparison and e-commerce sites including
Bizrate, Dealtime, MySimon, Productopia
and others.
The result of this unique Web-based
data collection methodology is live,
continuous measurement of actual consumer
buying behavior. To manage the huge
accumulation of consumer data that Active
Buyer's Guide generates, Cognizant Technology
Solutions helped Active Research develop
the 100 percent Web-based data warehousing
solution.
About Active Research
Active Research provides Web-based Market
Research Automation services, including
surveys of actual shoppers every month
through its network of buyer's guides.
These decision guides collect anonymous
product preference data from consumers
directly at the point of shopping while
providing them with customized, unbiased
product recommendations. Active Research
is recognized as an Upside 2000 "Hot
100 Private Company" and Webby Awards
2000 finalist. Founded in 1997, the
company is based in Burlingame, Calif.
and on the Web at http://www.activeresearch.com/ and http://www.activebuyersguide.com/.
About The Data Warehousing Institute
The Data Warehousing Institute (TDWI),
a division of 101communications, is
the premier provider of in-depth, high
quality education and training in the
data warehousing and business intelligence
industry. TDWI is dedicated to educating
business and information technology
professionals about the strategies,
techniques and tools required to successfully
design, build and maintain data warehousing
implementations, and also to the advancement
of data warehousing research, knowledge
transfer and the professional development
of its members. TDWI sponsors and promotes
a worldwide membership, annual educational
conferences, regional educational seminars,
onsite courses, solution provider partnerships,
awards programs for the best practices
in data warehousing and innovative technologies,
resourceful publications and in-depth
research programs, and a comprehensive
Web site.
About Cognizant Technology Solutions
Cognizant delivers high-quality, cost-effective,
full life-cycle solutions to complex
software development and management
problems. Cognizant employs more than
2,400 computer science and engineering
professionals globally, including at
its eight development centers in India.
The company specializes in e-business
and application management. Cognizant
has been assessed at SEI/CMM Level 4
and is ISO 9001 certified across all
of its development centers. Based on
sustained revenue and earnings growth,
Forbes magazine named Cognizant the
best small company in America in its
Nov. 1, 1999 listing of the "200 Best
Small Companies." Cognizant was also
listed as the top solutions provider
in BusinessWeek's top 20 hottest growth
companies. For more information, visit
Cognizant on the Web at http://www.cognizant.com.
For Information Contact:
Larry Gordon,
Cognizant Technology Solutions
(201) 678 2743
lgordon@cognizant.com
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