July 16, 2014
As retailers continue to see rapid shifts in customer demands, competitors’ capabilities and available technologies, the pressure for omnichannel transformation has reached a fevered pitch. Every retailer is investing, but which capabilities are most important, and how do retailers build them out?
Cognizant’s experts help retailers to find the right path to omnichannel adoption for their brand, based on their customers, competitors, and physical and digital assets. Each retailer’s path is unique. It requires finding the right mix of stores, mobile, digital marketing, and CRM capabilities.