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A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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FEATURED NEWS

July, 02, 2015

Cognizant Provides Update on Health Net Relationship; Reaffirms 2015 Guidance

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The Cognizant Difference

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Our Approach

The use of social, mobile, analytics and cloud technologies (SMAC) is already enabling our advanced analytics solutions to extract meaning from your data so you can refine the products, services and experiences required to outperform your competition. Whether through analytical models, systems integration or data analytics and strategic consulting, we can help your data drive experience.
  • Customer, Risk and Operations Analytics

    Use customer, risk and operations analytics to turn existing data into predictive knowledge that drives business outcomes.
  • Business Intelligence

    By combining BI & analytics frameworks and defining strategy and solution architecture, we will help you solve problems and deliver answers.
  • Big Data

    We have a reputation for bringing extensive value to Big Data, from business strategy to architectural integration to delivery excellence.
  • Enterprise Information Management

    We integrate the enterprise and accelerate value through advanced data management strategies and solutions.

SOLUTIONS PORTFOLIO


  • BIGFrame

    Mainframe offloading solution that delivers up to 60% in cost savings without sacrificing performance.

  • Techquarium

    Information science ecosystem that helps test ideas through experimentation. It also automates project implementation.

  • Behavioral BI

    Impacting decision-making behavior in a digital era.

Our Latest Thinking

Achieving IT Strategic Directives When Evaluating a New Promotional Content Ecosystem
By embracing a collaborative assessment model to evaluate technology platforms, life sciences organizations can better address cross‑functional stakeholder needs.
Creating One Customer Journey Ecosystem that Meets All Banking Needs
The ability to aggregate and analyze customer data in one place rather than in silos empowers banks to apply forensic and predictive analytics with a lens across the entire institution.
Understanding Profit/Loss Lineage to Successfully Deploy Information Management Technology
Organizations increasingly are embracing information management and business information technology as a mechanism for profitability. Understanding the company's "P&L Lineage" is an essential first step.
Will the Second Wave of Online Video Distribution Services Drown Out U.S. Pay TV?
With the advent of numerous online video delivery (OVD) services by content providers, the pay TV industry is primed for a challenging time. We offer a detailed list of what to start doing, keep doing and stop doing for such pay TV providers.
Real‑World Evidence: A Better Life Journey for Pharmas, Payers and Patients
Driven partly by regulatory pressure, stakeholders in the healthcare ecosystem—including payers and patients—now want real-world evidence (RWE) about wellness to supplement and expand randomized control trial (RCT) input from pharmas about pharmaceuticals' efficacy and effectiveness.
Employing Analytics to Automate and Optimize Insurance Distribution
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
How Leaders Lead: Cognizant and Complex IT Transformation
Harnessing the power of digital information has become a business imperative, making Enterprise Information Architecture (EIA) critical to complex IT transformations.
Demystifying Engineering Analytics
By applying engineering analytics across the business, manufacturers can reimagine how they design, produce and deliver new products and services that resonate with customer needs and preferences.
A Rationale for a PDF Rendering Factory Model
As life sciences organizations increasingly embrace digital models of engagement, they need to streamline their PDF rendering processes to avoid unnecessary delays and costs in getting promotional materials to market.
Audit: When it Comes to Digital Promotional Content, Does the Life Sciences Industry Know What It’s Missing?
With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print.

RESULTS

  • Energy Utility Adopts Big Data Strategy
  • EIM Reduces Costs by 50% for Global Client
  • European Telecom Receives Real-Time Customer Insights
  • Data-to-Foresight Helps Pharma Client Save $4 Million

Energy Utility Adopts Big Data Strategy

We partnered with a leading energy and utility client to develop a big data adoption strategy. After a strategic BI product evaluation and tactical business needs assessment, we helped the company establish a robust BI system that helped them differentiate from the competition.

    Business benefits included:

  • Architected a three year roadmap aligned to business unit and organization maturity.
  • Increased awareness and consensus on the strategic importance of BI and shed light on the need to invest in maturing BI capabilities.
  • Identified potential opportunities for an enhanced BI environment worth €80 million ($110 million USD) in business benefits

EIM Reduces Costs by 50% for Global Client

We partnered with a global client to implement a "BI-in-a-Box" capability using a managed services frameworks for Enterprise Information Management (EIM). The project included phased integration of 13 brands across multiple lines of business, 24x7 operations and on-going data center monitoring. We also provided customer support using our proprietary 1‑800‑BI helpdesk framework.

    Business benefits included:

  • Elimination of infrastructure management overhead with a 99.5% up-time SLA.
  • Approximately 50% reduction in operational expense.
  • Reduction of capital outlays by 80% as a result of outsourcing.

European Telecom Receives Real-Time Customer Insights

We partnered with a leading European telecom to devise a customer-centric strategy aimed at providing actionable customer insights. We provided a 360-degree view of five business lines covering over 45 million customers for the retail and wholesale markets.

    Business benefits included:

  • Added more detailed data stored for longer periods, thereby enabling advanced-analytics and greater insights.
  • Introduced improved system capability and scalability to 500 business users using data integrated from over 25 entities, with more than 400 built-in reports.

Data-to-Foresight Helps Pharma Client Save $4 Million

For a leading pharma company, we developed a fully outsourced, end-to-end commercial analytics tool delivered through a managed services model. We used an instance of Cognizant's hosted Data-to-Foresight product, an industry-standards-based platform. This enabled the client to realize cost savings of $4 million per year and achieve a 60% to 70% reduced time‑to‑market.

  • Energy Utility Adopts Big Data Strategy
  • EIM Reduces Costs by 50% for Global Client
  • European Telecom Receives Real-Time Customer Insights
  • Data-to-Foresight Helps Pharma Client Save $4 Million

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