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Code Halos

A Playbook for Managing at the Crossroads

OUR LATEST THINKING

Innovation Beyond The Four Walls

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FEATURED NEWS

April, 15, 2015

Cognizant Funds 15 Maker Corps Sites to Train Making Facilitators Across U.S., Inspire Youth Interest in STEM

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The Cognizant Difference

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Our Approach

The use of social, mobile, analytics and cloud technologies (SMAC) is already enabling our advanced analytics solutions to extract meaning from your data so you can refine the products, services and experiences required to outperform your competition. Whether through analytical models, systems integration or data analytics and strategic consulting, we can help your data drive experience.
  • Customer, Risk and Operations Analytics

    Use customer, risk and operations analytics to turn existing data into predictive knowledge that drives business outcomes.
  • Business Intelligence

    By combining BI & analytics frameworks and defining strategy and solution architecture, we will help you solve problems and deliver answers.
  • Big Data

    We have a reputation for bringing extensive value to Big Data, from business strategy to architectural integration to delivery excellence.
  • Enterprise Information Management

    We integrate the enterprise and accelerate value through advanced data management strategies and solutions.

SOLUTIONS PORTFOLIO


  • BIGFrame

    Mainframe offloading solution that delivers up to 70% in cost savings without sacrificing performance.

  • Techquarium

    Information science ecosystem that helps test ideas through experimentation. It also automates project implementation.

  • Behavioral BI

    Impacting decision-making behavior in a digital era.

Our Latest Thinking

Demystifying Engineering Analytics
By applying engineering analytics across the business, manufacturers can reimagine how they design, produce and deliver new products and services that resonate with customer needs and preferences.
A Rationale for a PDF Rendering Factory Model
As life sciences organizations increasingly embrace digital models of engagement, they need to streamline their PDF rendering processes to avoid unnecessary delays and costs in getting promotional materials to market.
Audit: When it Comes to Digital Promotional Content, Does the Life Sciences Industry Know What It’s Missing?
With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print.
Employing Telematics to Transform Workers’ Compensation
Various pressures like heightened competition, rising costs and tougher regulations are compelling workers' compensation insurers to automate their systems, connect their people, processes and devices and distill accurate, real‑time information from the digital data that encircles people, processes, organizations and devices. Telematics‑technologies that integrate telecommunications and information can be the key to achieving these goals, all through a proactive, smarter, tightly connected environment.
Strengthening the Quality of Big Data Implementations
The increasing volume of big data has also increased the need to assure the quality of these critical assets. It is now essential for organizations to deploy customizable testing platforms and frameworks. An open, robust validation framework like Hadoop can significantly improve high‑volume big data testing.
The Future of Retail is ‘Here’ and ‘Now’
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints or Code Halos, to anticipate their preferences and needs and deliver contextually-relevant, timely and inspiring shopping experiences.
Future-Proofing Insurance: Deepening Insights, Reinventing Processes and Reshaping Services
Insurance carriers face an imminent sea change in how their mission-critical processes remain efficient, agile and innovative. Ensuring relevance in the future requires redefined business models fueled by heightened productivity across “business as usual” activities.
Using Advanced Analytics, Drug Makers Reach Decision-Makers More Effectively
By analyzing digital footprints, pharma companies can better identify key influencers throughout their integrated delivery networks.
Gamification 3.0: The Power of Personalization
Gamification is applied in virtually every industry, yet remains remarkably unsophisticated. Gamification 3.0 is the next level of gamification -- combining the power of big data, behavioral insights and elements of psychology and neurosciences to motivate users to advance their personal and professional goals -- all in the context of their personality, emotions, habits and activities.
Asian Private Banks: How to Embrace Digital Transformation
As Asian investors increasingly use social, mobile and analytics technologies for their wealth management needs, private banks must take a digital approach to more effectively deliver meaningful, high-value-adding interactions and tailored advice.

RESULTS

  • Energy Utility Adopts Big Data Strategy
  • EIM Reduces Costs by 50% for Global Client
  • European Telecom Receives Real-Time Customer Insights
  • Data-to-Foresight Helps Pharma Client Save $4 Million

Energy Utility Adopts Big Data Strategy

We partnered with a leading energy and utility client to develop a big data adoption strategy. After a strategic BI product evaluation and tactical business needs assessment, we helped the company establish a robust BI system that helped them differentiate from the competition.

    Business benefits included:

  • Architected a three year roadmap aligned to business unit and organization maturity.
  • Increased awareness and consensus on the strategic importance of BI and shed light on the need to invest in maturing BI capabilities.
  • Identified potential opportunities for an enhanced BI environment worth €80 million ($110 million USD) in business benefits

EIM Reduces Costs by 50% for Global Client

We partnered with a global client to implement a "BI-in-a-Box" capability using a managed services frameworks for Enterprise Information Management (EIM). The project included phased integration of 13 brands across multiple lines of business, 24x7 operations and on-going data center monitoring. We also provided customer support using our proprietary 1‑800‑BI helpdesk framework.

    Business benefits included:

  • Elimination of infrastructure management overhead with a 99.5% up-time SLA.
  • Approximately 50% reduction in operational expense.
  • Reduction of capital outlays by 80% as a result of outsourcing.

European Telecom Receives Real-Time Customer Insights

We partnered with a leading European telecom to devise a customer-centric strategy aimed at providing actionable customer insights. We provided a 360-degree view of five business lines covering over 45 million customers for the retail and wholesale markets.

    Business benefits included:

  • Added more detailed data stored for longer periods, thereby enabling advanced-analytics and greater insights.
  • Introduced improved system capability and scalability to 500 business users using data integrated from over 25 entities, with more than 400 built-in reports.

Data-to-Foresight Helps Pharma Client Save $4 Million

For a leading pharma company, we developed a fully outsourced, end-to-end commercial analytics tool delivered through a managed services model. We used an instance of Cognizant's hosted Data-to-Foresight product, an industry-standards-based platform. This enabled the client to realize cost savings of $4 million per year and achieve a 60% to 70% reduced time‑to‑market.

  • Energy Utility Adopts Big Data Strategy
  • EIM Reduces Costs by 50% for Global Client
  • European Telecom Receives Real-Time Customer Insights
  • Data-to-Foresight Helps Pharma Client Save $4 Million

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