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Code Halos

A Playbook for Managing at the Crossroads

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Innovation Beyond The Four Walls

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July, 02, 2015

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The Cognizant Difference

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Social. Mobile. Analytics. Cloud.

The technologies that are bringing the people's perspective back to business.

OVERVIEW

The rules of business have changed. Digital technologies allow us to create experiences inspired by what people want—how customers want to interact, how employees and partners work best. We help organizations engage people and uncover insight from data to shape the products, services and experiences they offer.

Technology in Perspective
Today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. And corporations will be managing 50 times the data they do currently. So SMAC will have a multiplying effect on businesses and increase productivity across the organization.

Mainframe 1960 - 1976

Minicomputer 1976 - 1992

Distributed PC 1992 - 2001

Internet PC 2002 - 2012

Digital 2012 - ?

Mainframe

This market topped out at roughly 100,000 computers worldwide (combining the approximately 15,000 mainframes installed at the height of this era* and all of the ancillary computing devices attached to these machines). *Dan Woods, “The Naked Mainframe,” Forbes.com, Jan. 19, 2010

Minicomputer

Led by companies such as Digital Equipment Corp., Data General, Wang, Prime Computer and Stratus, this era ushered in a trend of smaller, departmental computers (ironically — by today’s standards — called “mini,” as the 1.5- pound iPad has significantly more processing power than the 750-pound DEC VAX of 1980). At the end of the minicomputer era, approximately 10 million computing units were installed across enterprises worldwide, with 2.6 exabytes of data under management.

Distributed PC

The early 1990s brought another order of magnitude growth in computers in the enterprise. Once the PCs, Unix boxes and network routers were installed to run the new enterprise systems, more than 100 million computers were sold, with 15.8 exabytes of data in the associated databases.

Internet PC

Connectivity to an entire new generation of devices and users drove the number of computers worldwide to 1 billion and tripled data under management to 54.5 exabytes.

Digital

The number of computers is quickly on its way to 100 billion and data volume is growing to 35,000 exabytes (more than 600 times the data under management at the end of the Internet era).

THE SMAC EFFECT

In all Industries across the business landscape, the SMAC Stack™ is eroding the century-old blueprint of value chains and spawning new, highly distributed, virtualized business models. The power of this technology platform is in treating it as a stack, for its components have a multiplying effect when they work in combination.

Real World Examples

Using SMAC in Retail 

Retailers are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Now a customer’s mobile device can signal store management while they’re shopping. Advanced analytics arm associates with the right knowledge about that shopper so they can provide more valuable assistance. And customers can compare products, get information and redeem targeted offers from the Cloud while in store.

Cloud-Based Mobility Services in Patient Care 

Medical device manufacturers are modernizing the remote monitoring process and minimizing office visits for both patients and clinicians. By deploying cloud-based mobility services that deliver full PDF reports via their iPad or iPhone, clinicians can provide instant remote care. The network also has the potential to use analytics to push out personalized insights, based on the patient’s response to treatment.

SMAC for Marketing and Product Information 

Corporate auditors can collect, process and share critical product insights from a single device. With intelligent, powerful iPad applications, store visits become a lot more productive. Information about promotions, inventory, pricing, product placement and competitors is transferred digitally and stored in the Cloud for further analytics and processing. All of which drives smarter marketing strategies to increase sales.

  • Physical Retail and the Intelligent Store
  • Virtualization of Patient Care
  • Product Information and Marketing Intelligence
  • Our Latest Thinking


The Rise of the Smart Product Economy
Making products smart can deliver game‑changing innovation, enriched customer experiences and new, across‑the‑board levels of efficiency. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trend.
The Way to a True End‑to‑End Social Media‑Centric Enterprise
To ride the social media wave and cash in on emerging opportunities across the organization, enterprises need to establish the processes, frameworks and workflows on which social media drives business transformation.
Why MBaaS Now
Using mobile back end as a service (MBaaS), embedded in a standard enterprise architecture, as a platform for mobile app development offers organizations development agility. MBaaS features also include mobile security, business logic, analytics and support services.
Creating One Customer Journey Ecosystem that Meets All Banking Needs
The ability to aggregate and analyze customer data in one place rather than in silos empowers banks to apply forensic and predictive analytics with a lens across the entire institution.
Strategic Intraday Liquidity Monitoring Solution for Banks: Looking Beyond Regulatory Compliance
Managing intraday liquidity monitoring is an essential task for banks facing potential shortfalls in cash flow due to highly complex collaborations with other institutions and clients. To go beyond mere compliance with regulatory strictures, we offer a path toward an intraday liquidity platform based on integrated, real‑time data.
Insights to Deliver a Connected Digital Customer Experience
By using a two‑layered framework, customer service organizations can begin to use Code Halos to intuit customer needs and desires. It also helps provide a more meaningful and engaging customer experience across channels.
Connect Your Insurance Customer Journey with Fundamental Needs
Digital companies successfully fulfill both implicit and explicit consumer needs. Here’s how insurers can do the same and broaden their value to customers.
The Internet of Things: QA Unleashed
The Internet of Things (IoT) is an extremely complex technical environment—involving millions of sensors and big data—in which QA plays a hugely important role and goes beyond merely validating working sets of device software. A comprehensive IoT QA strategy includes addressing both the device interaction layer (covering standards, interoperability and security) and the user interaction layer (covering network capabilities, the user experience and the back-end IoT environment) and doing performance, security, compatibility and exploratory testing across the IoT ecosystem.
Employing Analytics to Automate and Optimize Insurance Distribution
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
A PLM Accelerator for Socio‑Interactive Automotive Product Development
For automakers to feed social sentiment insights into their existing product lifecycle management (PLM) systems and create a streamlined product requirement, ideation and design process—we offer a social PLM accelerator called product user likes and systems engineering (PULSE). We contend the PLM system should be retrofitted to accommodate socio-interactive product development.

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