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Innovation Beyond The Four Walls



November, 05, 2015

Cognizant to Present at the 2015 Wells Fargo Technology, Media & Telecom Conference


The Cognizant Difference

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Social. Mobile. Analytics. Cloud.

The technologies that are bringing the people's perspective back to business.


The rules of business have changed. Digital technologies allow us to create experiences inspired by what people want—how customers want to interact, how employees and partners work best. We help organizations engage people and uncover insight from data to shape the products, services and experiences they offer.

Technology in Perspective
Today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. And corporations will be managing 50 times the data they do currently. So SMAC will have a multiplying effect on businesses and increase productivity across the organization.

Mainframe 1960 - 1976

Minicomputer 1976 - 1992

Distributed PC 1992 - 2001

Internet PC 2002 - 2012

Digital 2012 - ?


This market topped out at roughly 100,000 computers worldwide (combining the approximately 15,000 mainframes installed at the height of this era* and all of the ancillary computing devices attached to these machines). *Dan Woods, “The Naked Mainframe,”, Jan. 19, 2010


Led by companies such as Digital Equipment Corp., Data General, Wang, Prime Computer and Stratus, this era ushered in a trend of smaller, departmental computers (ironically — by today’s standards — called “mini,” as the 1.5- pound iPad has significantly more processing power than the 750-pound DEC VAX of 1980). At the end of the minicomputer era, approximately 10 million computing units were installed across enterprises worldwide, with 2.6 exabytes of data under management.

Distributed PC

The early 1990s brought another order of magnitude growth in computers in the enterprise. Once the PCs, Unix boxes and network routers were installed to run the new enterprise systems, more than 100 million computers were sold, with 15.8 exabytes of data in the associated databases.

Internet PC

Connectivity to an entire new generation of devices and users drove the number of computers worldwide to 1 billion and tripled data under management to 54.5 exabytes.


The number of computers is quickly on its way to 100 billion and data volume is growing to 35,000 exabytes (more than 600 times the data under management at the end of the Internet era).


In all Industries across the business landscape, the SMAC Stack™ is eroding the century-old blueprint of value chains and spawning new, highly distributed, virtualized business models. The power of this technology platform is in treating it as a stack, for its components have a multiplying effect when they work in combination.

Real World Examples

Using SMAC in Retail 

Retailers are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Now a customer’s mobile device can signal store management while they’re shopping. Advanced analytics arm associates with the right knowledge about that shopper so they can provide more valuable assistance. And customers can compare products, get information and redeem targeted offers from the Cloud while in store.

Cloud-Based Mobility Services in Patient Care 

Medical device manufacturers are modernizing the remote monitoring process and minimizing office visits for both patients and clinicians. By deploying cloud-based mobility services that deliver full PDF reports via their iPad or iPhone, clinicians can provide instant remote care. The network also has the potential to use analytics to push out personalized insights, based on the patient’s response to treatment.

SMAC for Marketing and Product Information 

Corporate auditors can collect, process and share critical product insights from a single device. With intelligent, powerful iPad applications, store visits become a lot more productive. Information about promotions, inventory, pricing, product placement and competitors is transferred digitally and stored in the Cloud for further analytics and processing. All of which drives smarter marketing strategies to increase sales.

  • Physical Retail and the Intelligent Store
  • Virtualization of Patient Care
  • Product Information and Marketing Intelligence
  • Our Latest Thinking

Asia Rising: Digital Driving
Executives seeking a digital business advantage should take a page from the playbook written by leaders across the Asia‑Pacific region, according to finding from our primary research.
A Framework to Speed Manufacturing’s Digital Business Transformation
Manufacturers must fully embrace social, mobile, analytics and cloud technologies to achieve the operational excellence, agility, innovation and customer centricity required to remain relevant with customers and the entire manufacturing ecosystem.
Cutting Through Chaos in the Age of "Mobile Me"
Advancements in mobile technologies are impacting nearly every aspect of the retail industry. As our research confirms, retailers can no longer treat individuals and market segments as one homogenous entity. Winning in mobile commerce will depend on companies' ability to capture and analyze optimum, real‑time data from digital, physical and personal sources and deliver highly personalized, contextually relevant experiences to today's "markets of one."
Managing Innovation and Student Expectations: Going Beyond the Roadmap
Educators need to respond to digital disruption and new student expectations by shifting from long-term roadmaps to continuous innovation.
Augmented Reality: A New Workforce Mobilization Paradigm
Augmented Reality (AR) technology is a rapidly growing, transformative segment of the marketplace with training and other applications here or in development. We offer an overview of how AR can be applied within your organization.
Decoding Quality Management Systems
In their efforts to decrease costs, improve customer loyalty and extend brand reputation, organizations need a holistic, long-term view of enterprise quality management systems.
Leveraging Anonymized Patient Level Data to Detect Hidden Market Potential
Longitudinal analysis of anonymized patient level data (APLD) is a powerful tool for assessing patient experience on a granular level that will lead to better treatment outcomes and increased life sciences market penetration.
Enterprise Social: Your Future Neural Network
Organizations can use internal social platforms to unlock their potential, break down hierarchies and foster a collaborative and open culture.
Digital and Personal: Future‑Proofing Airport Operations and Services
By applying Code Halo™ thinking and the Internet of Things (IoT), airports can make meaning from the digital data generated by passengers, employees, devices and processes, enabling them to create highly personalized, "just in time" travel services, deepen insights across the airport value chain, tighten safety and security and grow revenue.
Pervasive Analytics: Measuring the Impact of a Celebrity Direct‑to‑Customer Campaign in Pharma
Pharmaceuticals companies using celebrity direct‑to‑customer (DTC) campaigns need an analytics system of computing potential ROI based on the right set of variables.

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