Enterprise Analytics

What are your customers buying, and why? Where is the next market opportunity? How effective is your customer service organization?

With Cognizant’s Enterprise Analytics (EA) practice, you can answer these questions and more. EAP combines in-depth domain expertise, sophisticated analytics and world-class technology to deliver measurable and actionable results that significantly improve business performance. For years, our experienced analytical architects have provided insights using market, risk and operational analytics across business, process and C-levels.

By gaining real-time insight into your business operations, you’ll understand your customers, respond to their changing demands, make more informed decisions and increase revenues. A combination of Cognizant’s statistical, process and domain skills have helped well-known organizations answer questions such as:

  • Is my sales lift a result of increased consumption, competitive wins or mere time-shifting?
  • When is the value of retaining customers greater than the potential cost?
  • Are my promotional campaigns training customers to wait for discounts?
  • Which customers are most likely to leave us for competitors?
  • What is the ideal mix of marketing investments to help maximize my marketing ROI?

Cognizant’s EA practice can help you identify what your customers are buying—and why.

Figure 1 - Cognizant’s EA practice can help you identify what your customers are buying—and why.

 

Three skill types

The analytical solutions delivered by Cognizant’s EA practice leverages three key skill types:

Regression, Association Rules, Neural Networks, Bayesian Algorithms, Genetic Algorithms, Clustering Algorithms, Decision Trees
Market Segmentation, Product Design, M&A Planning, Campaign Management & Effectiveness, Promotion, Asset Retirement, Brand Design, Collections Effectiveness, Portfolio Diversification
Claims Analytics, Fraud Management, Underwriting, Rating Services, Risk Analytics, Supply Chain Analytics, Telecom Analytics, Churn Analytics, Logistics and Early Warning Systems
 

Our Approach

  • The Cognizant Difference

    It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.

  • Two-in-a-Box

    We embed senior personnel with demonstrated industry expertise in your IT organization. They coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.

  • Cognizant 2.0

    By employing the Cognizant 2.0 platform, we bring the best people, resources and capabilities of our global delivery system to any client, anywhere.