Data Warehousing, Business Intelligence & Performance Management

As companies demand advanced BI and analytical solutions to enable and, in many cases, automate their decision-making, we help them leverage information as an asset. Enhancing business performance while improving value-to-cost ratio, Cognizant’s Data Warehousing, Business Intelligence & Performance Management (DWBI & PM) practice has completed over 4,500 projects for more than 500 blue-chip corporations. They’ve entrusted us to help them make more informed, strategic business decisions for the Future of Work—decisions that can boost sales, improve customer service and, ultimately, increase market share.

Cognizant’s DWBI & PM practice can transform reams of raw information into leverageable business intelligence.

Figure 1 - Cognizant’s DWBI & PM practice can transform reams of raw information into leverageable business intelligence.

 

Why Cognizant?

With trained and certified consultants dispersed around the world, Cognizant expertly blends functional expertise with technology leadership. We can help you design, develop and maintain world-class information solutions that address a wide array of business requirements in accelerated fashion.

By aligning your IT vision with desired business behaviors, our DWBI & PM practice takes technology and service enablement to the next level—and dramatically increase both BI adoption rates and profits.

Trained, certified consultants around the expertly blend functional expertise with technology leadership.

Figure 2 - Trained, certified consultants around the world expertly blend functional expertise with technology leadership.

 

Our Approach

Our DWBI & PM solutions leverage Cognizant’s proprietary PLATINUM information management solution—an innovative, integrated platform that blends collaboration, value creation, workflow automation, process orchestration and knowledge management. PLATINUM can deliver tangible performance improvements and automate processes at every stage of your solution: conception, design, development and deployment.

Our approach also encompasses Behavioral Business Intelligence (BBI). Incorporating best practices in personalization and collaboration, this proprietary transformational model molds information delivery to meet your decision-making needs.

Also, collaborating with Cognizant helps you leverage our business process expertise and domain knowledge as we help you build an information environment based on long-term business needs.

 

Figure 3 - Our PLATINUM solution improves performance and automates processes from a solution’s conception through deployment.

 

Case in Point

From oil & gas providers who use dashboards to control drilling and production in real time…to pharmaceutical companies launching new brands without additional salespeople…to travel intermediaries who need continuously updated data to help customers with booking…our DWBI & PM solutions separate leaders from laggards.

For example, when a global pharmaceutical giant needed to gain better value from its marketing investments, we helped the company:

  • Segment its audience based on buying behavior
  • Create promotion response models that predicted incremental sales for every additional dollar spent on promotions
  • Allocate marketing budgets across 12 channels to maximize ROI
  • Increase sales of its top-selling brand by 15%, with no additional spend on promotions

Our Approach

  • The Cognizant Difference

    It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.

  • Two-in-a-Box

    We embed senior personnel with demonstrated industry expertise in your IT organization. They coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.

  • Cognizant 2.0

    By employing the Cognizant 2.0 platform, we bring the best people, resources and capabilities of our global delivery system to any client, anywhere.