Accurate data is the lifeblood for successful sales and marketing activities and the crux of regulatory compliance and customer-experience management.

Unfortunately companies often face a major data roadblock: too many business applications, each with their own siloed database, holding duplicate and often incorrect or conflicting data. What’s needed is a single, correct version to deliver a unified view of the customer.

We avoid the commonly encountered hype and can help you overcome lack of funding because we know the creation of valuable master data requires:

• Demonstration of vision and value. Vision and strategy, accompanied by measurable return-on-investment metrics, are the foundational pillars of master data initiatives.
• Partnership of a data governance program. Governance principles and standard operating procedures form the bedrock of master-data definition, creation and life-cycle management.
• Selection of appropriate implementation methodology. Realization of master data is ultimately the result of a sound implementation methodology, which can vary from a shared service program, software factory-approach or a value-based accelerated solution.

Our quick start approaches are based on the above principles and address the various challenges of master data projects through solutions that directly demonstrate top-line or bottom-line value.

MDM services can help you transform a lagging customer service organization into a market leader by delivering:

• Cost and time savings by improving data accuracy and reliability; accelerating data selection and analysis processes; and avoiding waste
• Greater ability to fulfill regulatory compliance requirements
• Improved customer cross-selling and up-selling opportunities
• Better data quality (e.g., de-duplication following M&A)
• Elevated customer satisfaction via a single customer view; and facilitated multi-channel integration
• Superior corporate agility through better insight into corporate assets

The MDM group consists of over 300 skilled professionals worldwide with expertise across many vertical markets. Our technology services focus on the leading MDM packages, including Siperian MRM Hub, IBM WebSphere Customer Center and Product Center, Initiate Identity Hub, TIBCO CIM, Oracle/Siebel UCM and Oracle Customer Data Hub. An established data-governance and stewardship model supports all services.