Customer Management
Our business and technology experts work to deliver high-quality, end-to-end solutions to elevate your customers' experiences.
Achieving success in today’s competitive global markets takes more than great products and services. Knowing how to deliver a differentiated and highly competitive customer experience cost effectively is critically important—and increasingly challenging—as your organization interacts with potential customers through more communication channels than ever.
To optimize your customer experience across all channels, look no further than our Customer Solutions Practice (CSP)
We are dedicated to delivering integrated customer-management services. We not only have deep experience in traditional Customer Relationship Management (CRM), but also have a successful track record of seamlessly integrating related technologies. These include:
- Social CRM (SCRM)
- Business & Technology Consulting
- Business Process Expertise (BPX) Consulting
- Business Process Management (BPM)
- Master Data Management (MDM)
- Customer Analytics
Unlike other services companies that isolate these disciplines into distinct, separate business units, our CSP practice combines them all.
The result: Superior, broad-based, end-to-end customer solutions that are delivered faster, easier and more cost effectively.
Extensive Domain Experience Across Almost All Major Industries
CSP includes over 2,400 professionals, who have vertical market expertise and have delivered multicountry and multilingual projects for more than 120 clients worldwide in:
- Banking & Financial Services
- Healthcare
- Insurance
- Life sciences
- Manufacturing
- Media and Retail Organizations
Associates are skilled in working with leading technologies and vendors in CRM, SCRM, BPM, MDM and Customer Analytics.
From improving sales-force automation and call-center efficiency, to enabling more timely and relevant interactions with your customers, CSP delivers the technical knowledge and business insights necessary to create a superior customer experience that can drive steady growth.
Insights
Thinking you can use to build a stronger business.
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Business process management is a key and growing technology for many enterprises. We examine how the six C's -- cloud, collaboration, contextual, coverage, continuous improvement and codeless -- are impacting BPM's adoption and utilization.
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Forward-thinking companies are turning to business process management to build greater customer engagement — and, in turn, customer lifetime value.
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Gamification can greatly enhance companies' ability to meet their business goals, but they must first define their objective, identify the brand mission, determine gaming components and create an effective design.
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Cloud-based MDM is cost-effective and easily implemented; it is scalable, robust and mature; and it has the flexibility required to enable and support the evolving transformation of life sciences commercial operations.
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Given the torrent of social media activity among airline customers, it's essential for airlines to being rewarding social media activity and integrate customers' social interactions with their loyalty programs.
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The rise of social media and collaborative technologies has forever changed customer loyalty. Today, it is critical to target and reward customer "advocates" to grow sales, reduce attrition and lower customer acquisition costs.
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Explore the use of BPM-enabled matured solutions as part of a holistic approach for preventing losses and mitigating risks pertaining to financial crime.
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Effective SaaS/legacy systems integration will help reinforce SaaS’s cost-of-ownership advantages and operational flexibility, while extending the life expectancy and business value of legacy systems.
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Read how mortgage bankers can leverage social CRM to better understand consumer preferences and respond with offers and services that more appropriately serve their needs.
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With the loan modification process lagging the requirements of the mortgage industry, Cognizant’s business process management services can create better operational efficiency.
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When deployed correctly, business process management can help companies reduce costs, improve efficiency, nurture innovation and get closer to customers.
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Customer experience is a top priority for many companies today, which they can achieve through a holistic approach to CRM that also involves BPM and MDM.
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Here is a simple six-step process for organizations to harness the benefits of online communities and become social.
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Here are five steps for companies to define and execute the right channel strategy to meet the demands of the social customer.
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To meet the challenges of a changing industry terrain, securities firms are turning to better data management solutions for their reference data.
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Siebel test automation, Siebel testing, Siebel, automated testing, automated testing tools, software testing automation, Cognizant Technology Solutions
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Companies today need to capitalize on these six consumer-influenced technologies to achieve competitive advantage in the years to come.
Following multiple mergers and acquisitions, a centralized operating model and supporting technology were implemented to capture, share, and ensure quality client reference data across businesses in the most efficient and cost-effective way.
Read the solution implemented to manage customer relationships, improve integration between multiple touch points and provide up-to-date sales data from across the enterprise.
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