User Experience Design Solutions

With Cognizant’s user-centric technology solutions, you can align end-users’ needs with your key business drivers to deliver value to end-users and meet business objectives. Our industry experts employ Cognizant’s “Two-in-a-Box” model to design and build technology solutions for websites, portals, intranets, enterprise products and mobile devices such as smartphone and tablets — as they’ve done for many Fortune 100 companies.

User Experience

Our User Experience Design group has a strong pool of over 800 UX consultants, analysts, designers and developers spread across geographies — one of the largest in the IT Services industry. We offer a one-stop shop with integrated interface design and development services — from design strategy consulting to front-end implementation to maintenance and support.

Our subject matter experts and certified consultants leverage our extensive design experience and established industry practices from our work across industries such as Banking, Insurance, Retail, Healthcare, Travel & Hospitality, Manufacturing, Technology and Communication.

Our comprehensive yet pragmatic user-centered design approach includes framework to select the most efficient techniques for research, analysis, articulation and prototyping.

 

Services We Offer

Online Channel Strategy and Design

We understand that websites are living organisms that experience organic growth. Sometimes competition or customers change, and the website lags behind. In other cases, the look and feel of the website seems dated and needs a fresh overhaul to increase its stickiness.

Combining extensive global expertise with domain and technology-specific insights, we help you optimize and enhance user experiences across online channels. Our services for online channels include:

  • User and industry research
  • Customer journey mapping
  • Persona and scenario development
  • Expert evaluation
  • Competitive reviews
  • UI design and prototyping
  • Visual design and style guides
  • Usability testing including eye tracking

Enterprise Business Applications

Using the latest Process-Centered Design (PCD) approach, our Advanced UI team designs business application interfaces in a radically new way: aligning UI with process to provide a “UI is Business Process” view. This approach breaks through the boundaries of traditional Human-Computer Interaction (HCI) and into the business process arena. By aligning the UI with your application-enabled business processes, we can help increase performance and productivity for your organization. The benefits include:

  • Reduced cycle time
  • Increased productivity
  • Reduced support costs
  • Enhanced business-IT alignment
  • Greater compliance

Mobile UX Design

Let us help you gain a deep understanding of Interaction and Visual Design paradigms across the full spectrum of mobile devices and platforms, including iPhone, iPad, BlackBerry, Android and Windows Mobile.

Web Analytics

We deliver analytics strategy, tools implementation, content tagging, search engine optimization, and continuous support for analysis and reporting. Leverage our extensive experience in implementing analytics tools such as Omniture, Web Trends, Google Analytics, Unica, Core Metrics and Hit Box.

Managed Services

Call on our team of visualizers, copy editors and developers to help you meet the demand for marketing collateral across your organization. We can also help you craft an effective strategy for creating, maintaining and reusing digital assets across your enterprise.

Accessibility Compliance

Our team of Accessibility experts help enterprises assess the accessibility compliance of their websites and applications with regulations such as Section 508 (US) and DDA (UK). They work closely with development teams to advise them on W3C coding standards and accessibility standards, based on Web Content Accessibility Guidelines (WCAG) 2.0 and industry best practices. Our accessibility practice also assists our clients in certifying their sites and applications. We also conduct workshops for client teams to sensitize them about the regulations and the best practices.

 

Our Approach

  • The Cognizant Difference

    It's in our DNA. Placing our clients first is embedded in the Cognizant culture. By investing in our people and resources, we bring new ideas and innovation to help you succeed in a changing business environment.

  • Two-in-a-Box

    We embed senior personnel with demonstrated industry expertise in your IT organization. They coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.

  • Cognizant 2.0

    By employing the Cognizant 2.0 platform, we bring the best people, resources and capabilities of our global delivery system to any client, anywhere.