Globalization. Niche segmentation. Competition for premium shelf space. Today’s economic reset is prompting consumer goods companies to apply new thinking to achieve category success. It requires just-in-time market intelligence and greater operational agility to achieve new levels of business performance.
Cognizant partners with the world’s premier consumer goods manufacturers, creating innovative solutions and strategies that keep them price-competitive, category-leading and consumer-savvy. Our expertise spans a wide gamut, from demand-driven supply chains, to revenue-creating trade promotion management systems, to analytics systems and mobility solutions that anticipate and serve ever-changing customer needs.
Segments We Serve