Memoirs of my campus days!

MALCOLM FRANK
Senior Vice President - Marketing & Strategy,
From Yale University.
Now @ Cognizant

One of my most enduring memories from college continues to guide me in my work. It's of a very specific moment in time, no more than 5 seconds long; that of a cold November afternoon in 1986 during my sophomore years. I played football at Yale University in Connecticut and that day we were playing against Harvard, our chief rival. It was near the end of the game and my 10 teammates and I huddled together at the center of the field, the vaunted Harvard offense just a few yards away, cheered by 65,000 odd screaming fans!

We had all worked so hard, for years, for this single moment in time. Would we do what it takes, together, to make it happen? Well, we came through, held Harvard back, and won that day.

A few months earlier, I was having dinner with the Dean of my college. She was Russian, with an intellect and a personality to match, and I respected her deeply. She asked me about football, and why I played the sport. When I shared with her that it was a weekly commitment of 50 to 60 hours a week, she pounced. She said “You are at one of the world's finest academic institutions. Why are you wasting so much valuable time on this barbaric and silly sport? You should consider quitting football and, if not, maybe your slot at Yale would have been better utilized by somebody willing to devote those hours to academic pursuits.” Those words forced me to introspect, “Is my commitment to this sport worth it?” It's a question I asked myself several times during my remaining three years at the school.

Two decades later I can answer that question with an unambiguous clarity. Not only was it worth it, but it was an activity which has been central to many of the professional successes I've experienced.

By no means do I wish to minimize my educational experience. Through the 36 courses needed for graduation, I established an intellectual curiosity and an ability to think critically. But in the business world, you will find your academic achievements only one of the ingredients for success. Particularly in the high-tech industry, you will be surrounded by very intelligent people with equally strong academic pedigrees. And your academics will not provide you much distinction. The greatest keys for success often came down to your ability to work well with others, to generate results with, and through others. To learn how to succeed, and to learn how to fail and to get up the next day and try again.

Cognizant is all about teamwork. We're driven, success-oriented, and always strive to be the best. But we're also very team-oriented, whether internally with one another or with our clients and partners. This has been the key ingredient in our industry-leading growth and high levels of employee satisfaction and customer satisfaction.
Looking back on college, I cherish the memories, and feel grateful to have been afforded the experience. But when the chips are down at work and we need to pull together to get a result, my mind goes back to me standing on that football field. Cold, tired, bruised but never beaten. Relying on one another to make it happen. Barbaric and silly? No, invaluable life lessons.

It doesn't matter what the activity is. It can be sport or theatre; student government, community service or starting a company as a student. What does matter is engaging in a meaningful pursuit that you can throw yourself into fully, and that you do it with others upon whom you will rely, just as much as they will rely on you. Experiences such as these will help you build the skills necessary to lead, and win in a corporate environment.






Guests from China visit Cognizant

It was a different kind of visit that attracted attention at the Chennai Techno-complex recently. Arrived, October 17, and there was a flurry of activity, and no it was not the usual client visit this time! On an exclusive mission to Cognizant were 17 students from the University of Electronic Science and Technology of China, along with their professor-cum-guide. These students of Computer Science, currently based in Vellore (near Chennai), are here to pursue their internship at the VIT University.

The day was packed with presentations and expert interactions complete with tonnes of information. While Sriram Rajagopal, Director-HR, Cognizant gave the students a sneak peek at the Indian IT sector and industry expectations, project managers Andy Li, Jagannath Bharadwaj and Venkatesan Vijayaraghavan explained in detail the Software Development Lifecycle and Project Management concepts.

The students also had an info-packed conference call interaction in their own Mandarin language with Henry Yang, Head China Operations and Linda Zhong, Head HR, Cognizant China. At the end of this session, each student got a copy of the latest edition of the Mandarin version of C2C that is distributed at campuses in China. The visit ended with a tour of the center and the students awestruck with our state-of-the-art facility.

The students not only took back Cognizant memorabilia, but also pleasant memories of their visit to the fastest growing top tier IT services company.






Celebrating music!



Weaving their unique rhythms. 'Dhun 07'

Be it at work or outside of it, Cognizant seems to have a creative way of expressing itself! Dhun (meaning 'tune' in Hindi) is a case in point! An integral part of Cognizant's cultural identity, and unique to its Pune office, Dhun is an annual musical extravaganza that encourages participation from amateur and professional talent and has new faces featured every year!

Cognizant Pune celebrated 'Dhun '07', on Friday, October 5, 2007. Held at Ganesh Kala Krida Manch this event drew over 2000 associates eager to be part of an electric evening, full of music, fun and… more music!

The theme of Dhun this year, revolved around timeless Bollywood1 classics spanning six decades from 1950s to the present. The packed auditorium swayed to songs from golden oldies like Albela and Anmol Ghadi as well as contemporary blockbusters like Chak De and Om Shanti Om. A section of the program was dedicated to the musical genius of R D Burman2. The songs also included some popular Marathi and Punjabi numbers.

Debashis Chatterjee, Senior Vice President and Head, Pune Operations, Cognizant felicitated the artistes. Talking about the need for such events, Debashis elaborated, “Celebrations such as these bring out the best in people. An ideal place to build a sense of community and camaraderie between associates, Dhun opens up a whole new world for the performers. They find a channel to display their creativity and connect on a different level with other artists and colleagues.”

The orchestra belted out some unforgettable beats with the Heavy rhythm section (Drums, Congo, Bongo, Dholak, Tabla, Octapad) Side rhythms, the Strings section (Electric and Acoustic guitars) and the Keyboards, seamlessly weaving their unique rhythms with each other.

As the event ended, the associates took back cherished memories of a beautiful evening and hopes for another smash-hit Dhun next year! A la true Cognizant-style!

1 Bollywood is the informal name given to the popular Mumbai-based Hindi-language film industry in India. Some of these films are multi-million dollar productions, with the most expensive productions costing up to $10 million.

2 Rahul Dev Burman (June 27, 1939 - January 4, 1994) was one of the great music composers of Bollywood. He is credited with revolutionizing music in Hindi films, and his style and techniques continue to be followed by the composers of today






Cognizant's Tango With Buenos Aires

Think Argentina and the mind conjures up images of a feisty country and dynamic people. Today, this very land of the Tango and Diego Maradona is a part of Cognizant's global operations map!

In March 2007, Cognizant inaugurated a center in Buenos Aires, the veritable “Paris of South America”. Its first engagement was providing SAP support to Kimberley Clark Corporation (KCC). From as few as six associates at the beginning, the team has grown to about 50 today, including Indian as well as local professionals. While the team presently operates out of KCC's premises, Cognizant has already begun work on its own development center in downtown Buenos Aires.

Explaining the rationale behind Cognizant's presence in Latin America, R Chandrasekaran, Cognizant's President and Managing Director, says: “While the near-shore operations help in real-time product support from the same time zone, offshore operations provide remote support and cost advantage.” He adds, “We are talking about being atomically global. Every geography offers its own advantages. And the global delivery model is about integrating all these advantages in one place and delivering them seamlessly to add value to the customer.” Elaborating upon the strategic importance of the Buenos Aires center for Cognizant, he says, “ Buenos Aires is central to Cognizant's strategy of globalizing its business from the dual standpoints of augmenting its market presence and gaining access to potential talent.”

With the new center generating tremendous interest amongst clients as well as prospects, it is no surprise that Cognizant's plans for its Buenos Aires office are moving full throttle. “We have incubated the Global Delivery Model with all its nuances and have managed to create a great deal of interest amongst the local populace to attract good talent, which is in plenty here,” says Anjan Sen, Head of Cognizant's Argentina operations.

The core team had rightly anticipated that setting up a center at Buenos Aires would throw up some interesting experiences. “Initially, language differences did pose some challenges,” reveals Manu Lavanya, Business Development Manager, Cognizant Argentina. “People began confusing 'Piso' (meaning floor in a building) with 'Peso' (Argentinean currency) and ended up offering money to an escalator operator! But our immensely cooperative local hires mitigated these problems and boosted the new team's comfort levels.” He adds, “The startup experience has come with abundant learning and gratifying experiences! The current team is fortunate to be the first set of Cognizant associates in our Latin American office.”

The growing SAP market has added to the scale of the initial challenge for the team in Argentina. As a relatively new entrant in Latin America, informs Rosario Albertolli, HR Manager, Cognizant has started work in collaboration with a key resourcing partner to meet its recruitment objectives. “We are registered with a premier job portal, partnering with staffing agencies and participating in job fairs to reach out to the local talent,” he says. “We are also building relationships with colleges and universities.”

“What makes the work special is not just its flavor, but also the people,” observes Shinjan Dasgupta. He moved to Buenos Aires from Chennai and was pleasantly surprised with the attitude of the Porteño's (People of the Port). “They are an affable and energetic bunch,” he says. “Most Porteño's do a fantastic job of striking a balance between work and social life.” And local hires like Maria Laura Rodriguez Vaccarezza are already experiencing the thrill of working with a vibrant organization like Cognizant. “I have been here only for a few months, but I already see Cognizant as an extremely professional organization where you can pursue a challenging career.”

To the spirit of Argentina, add the passion that drives Cognizant, and it will be clear what Cognizant-Argentina has to offer!






Be enlightened, be emPOWERed

The will to win…the desire to succeed, and the urge to reach your full potential …these are the keys to unlock the door to personal excellence. At Cognizant, we believe in providing our recruits more than just the minimum job skills and a thorough knowledge of their domains. To stay in the lead, in this fast-evolving industry, Cognizant continuously updates its training programs to help its freshers gain the latest in domain knowledge and expertise in different fields of technology and applications.

The Concept
EmPOWERed is one such program at Cognizant. Built on the premise that it takes more than just basic skills for someone to build a successful professional career, emPOWERed is a forum created to help our trainees realize their potential, which would in turn empower them to achieve their goals.

The program also aims at reinforcing the importance of basic value-skills such as teamwork, communication, flexibility and positive attitude. The trainees not only decide the format of the sessions, but can also take ownership of running the sessions on their own! The anchors from the HR Team would constantly be around to facilitate and provide direction.

What are the benefits of the program?
It would:

  • Provide valuable guidance to the trainees which in turn would help them build a successful career
  • Be an ideal opportunity for the trainees to unleash their innate potential
  • Help trainees get a taste of the “success formulae” from managers who attend their session
  • Enable trainees take away a greater understanding of work and what is expected of them in the industry
  • Usage of a combination of tools (presentations, role plays, games etc) to facilitate a higher level of comprehension and better assimilation
  • Help create a strong bond within the batches and encourage them to work as a team and explore each others' strengths
  • Ensure trainees come out with a more positive and forward-thinking outlook





GOAL!!!

“Some people think football is a matter of life and death. I assure you, it's much more serious than that.”- Bill Shankly, Scottish football player

In a nail-biting final match, Cognizant-Kolkata emerged champions in the maiden soccer tournament between software biggies in the city's technology hub. The Cognizant 'Tigers' bagged the 'Infinity Corporate Soccer Trophy 2007', beating rivals TCS, IBM, Capgemini and Wipro.

The tournament kicked off with the West Bengal IT Minister Debesh Das, State Sports Minister Subhash Chakraborty and Cognizant VP & Head, Kolkata Operations, Siddhartha Mukherjee, presiding over the inaugural ceremony.

In the matches preceding the finals, Cognizant defeated Wipro (3-2), Capgemini (3-0) and arch rivals TCS (1- 0). The last match with IBM ended in a draw (0-0).

The grand finale was a tough fight between Cognizant and IBM, with Team Cognizant dominating the game in the first half and surging ahead with a 1- 0 lead before the break.

After the break, IBM managed a comeback by converting a controversial late penalty. However, it was the tie-breaker that had spectators sitting on edge as each team fought hard to outdo the other. After some grueling moments, Cognizant emerged winners, thanks to some superb play by custodian Rajib Pachal.

Needless to say, Cognizant deservingly took home most of the awards! Subhash Chakraborty presided over the awards ceremony, with upcoming footballers from various football clubs in Kolkata also sharing the stage.

For his “Midas Touch” as an opportunistic goal scorer, Santanu Chakraborty was awarded the “Man of the Match” trophy, while Sudipta Paul bagged the “Tournament Top Scorer” prize with four goals to his credit, including a stunning hat-trick.

Under the inspiring tutelage of coach Sudeep Bhattacharjee and the able leadership of captain Ashish Sarkar, the Cognizant soccer team added some extra cheer to the festive season.

Congratulating the team on its victory, Siddhartha Mukherjee, said, “We have always believed that the key to success lies in team spirit and being passionate about everything that one does. The success of our soccer team demonstrates the significance of the values that Cognizant believes in.”
Three cheers to the Cognizant football team! Hip Hip Hurray!!






CSR @ Cognizant


The China Volunteer Group at the Yue Maio Institute engage the children in a 'tiger dance!'


Sharing a few notes! Cognizant's volunteers and the children share some musical moments!






Graffiti

DECEMBER Quiz Questions

  1. How many races were held in the Inaugural Formula One Championship Season in 1950?
  2. NYSE's XOM symbol stands for which company?
  3. Which Indian company recently said it would exclusively market and distribute Hugo Boss watches in India?
  4. ‘The Best a Man Can Get’ is the tag line of which brand?
  5. In Rapid Fire Pistol Shooting what are the targets called?
  6. Whose brand is Olay?
  7. Which energy giant has an advertising campaign under the name 'Power of Human Energy'?
  8. ____ has bought a 50 per cent stake in US-based Epic Aircraft. Whom are we talking about?
  9. Anthony D.Williams and Don Tapscott authored a book on how Web 2.0 technologies can change government and democracy. Name the book.
  10. Name the four teams which joined NBA as a part of NBA-ABA merger in 1976?

Winners of the OCTOBER 2007 Quiz

1. Aditya Dixit (MVSR Engineering College, Hyderabad) 2. Rajesh Bhanage (Birla Institute of Technology and Science, Pilani, Rajasthan) 3. M.S.Arvind Kumar (Mahatma Gandhi Institute of Technology, Hyderabad)
4. T.Prabu (College of Engineering, Guindy, Chennai) 5. Swetha Madapati (CVR College of Engineering, Ibrahimpatnam)


OCTOBER 2007 Answers

1. Nokia 2. Adobe Systems 3. All are channels on World Space Satellite Radio 4 .Google 5. Zen 'Estilo' 6. Rupert Murdoch 7. David Ogilvy 8 .UTI Bank 9. Limited Brands 10. Cognizant