A confluence of forces, some old, some new, is pushing companies to change how they work. Globalization, powered by new communications tools, has broadened their reach. Technologies such as cloud computing are allowing organizations to restructure operations. At the same time, a new generation of technically savvy workers is working its way up the ranks, further exposing companies to transformative technologies like social media. For some firms, particularly those that operate in many locations around the world, new ways of organizing work that take advantage of knowledge sharing can be an effective response to these business shifts.