Too often, customer solutions are implemented solely from a technology perspective. But the business has an entirely different class of questions. It wants to know:
- How do I increase wallet share?
- How do I improve customer retention?
- How do I manage cost of sales?
While the answers to these questions unquestionably involve technology as part of the solution, most often the correct answers are not tech-centric. Long before decisions are made about what platforms to use, the hard questions about business integration must be answered. Our Customer Solutions consultants specialize in both business issues like these that directly impact organizational performance—and the technologies that are at the core of operationalizing business solutions. Our approach delivers an integrated, coordinated, customer-focused solutions portfolio tuned to deliver measurable business results.
Services and Solutions
Customer Relationship Management (CRM)Analyze and manage the customer experience using a wide variety of Cognizant services and tools, including customer-experience management analysis and roadmaps, social CRM strategy and adoption consulting, eCRM, closed-loop marketing strategy and digital marketing consulting.
Business Process Management (BPM)Improve, optimize, and reengineer processes across your business units to lower operating costs, improve the customer experience, and drive enterprise consistency through Business Process Reengineering, Management and Optimization, Business Process Services (BPS) Transformation, and Mobile BPM.
Cloud EnablementUse assessments, blueprints, and roadmaps to help identify where cloud services can be leveraged to enhance sales and marketing, lower cost of sales, increase agility, and deliver speed-to-market functionality.
B2B-to-B2C TransformationNew technologies are disrupting old business models, nowhere more confusingly than in the B2B space. Let Cognizant's business consultants, with experience in customer management in B2B and B2C—and deep insights into B2B transformation—help you chart a path.