Innovation

Since its inception, Cognizant’s been focused on customer-centric innovation; constantly searching for new and different ways to solve client problems and build stronger businesses. That culture continues to thrive, permeating the company from the top down and setting it apart from competitors focused solely on execution of repetitive back-office processes and IT-enabled services. At Cognizant, we nurture Innovation, for ourselves and especially for our clients. As Cognizant CIO Sukumar Rajagopal says, “innovation is the engine that powers our performance.”

To keep that engine in perpetual motion, we follow a simple strategic plan for developing innovative solutions. It’s called ‘doing things,’ and the following stories provide a glimpse of what we’ve been up to lately.

 
Featured Story

Sentiment Analyzer: Extract Customer Sentiments From Social Media

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Every day, through social networks and blogs, consumers are expressing their opinions about products, services and brands. While accessing this content may be easy, analyzing it is a more daunting task. Due to the data's unstructured format, manual processing is both costly and time-consuming. The result for businesses: slow or ineffective response to market trends and consumer needs...
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