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Cognizant Value Creation Framework
The Cognizant Value Creation Framework (CVCF) offers a new pathway to business process improvement. Based on Lean and Six Sigma principles and two years of research in collaboration with our clients, the CVCF framework enables us to provide a clear picture of a client’s current state, and then chart a course to achieve new performance thresholds.
The framework is based on four value levers—Efficiency, Effectiveness, Virtualization and Innovation.

- Efficiency – Optimizing the cost structure of the business, streamlining processes, reducing waste, and generating higher returns on investment.
- Effectiveness – Improving productivity and operational performance. Improving performance in such areas as quality control, customer satisfaction, decreased time to market, etc.
- Virtualization – Sharing work processes, knowledge and technology both within and outside the enterprise in a collaborative and flexible manner.
- Innovation – Fostering the capacity to create new products, services, channels, and market opportunities that will result in new revenue streams.
We use the Cognizant Value Delivery Assessment (CVDA) methodology to map the client’s business against these four value levers. Our step-by-step process begins with the Optimize phase to improve the client’s cost structure. Then, in our Extend phase, we work with the client to achieve the right balance across all four value levers. In the process, we identify opportunities to leverage cost savings to improve business effectiveness, unleash the power of virtualization, and harvest innovative ideas for profitable growth.
Let us show you how we can help your company reach new thresholds of performance to meet tomorrow’s challenges.
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